Brand Tone

Inspiring and Evocative, Confident and Quality-Focused, Modern and Artistic, Customer-Centric and Reassuring, Enthusiastic and Passionate

Brand Values

• •Quality Craftsmanship: A strong emphasis on the high quality of materials (especially tempered glass) and the printing process.
• •Artistic Innovation and Uniqueness: Positioning themselves as pioneers offering exclusive and unique designs, including frameless and custom options.
• •Customer Satisfaction: Dedication to ensuring customers are happy with their purchases, evidenced by their satisfaction guarantee, positive review solicitations, and responsive customer service.
• •Elegance and Transformation: Aiming to help customers elevate their spaces and express their individuality through art.
• •Accessibility and Trust: Providing clear information, transparent pricing, secure payment options, and reliable worldwide shipping.

Best Practices

• •Emphasize Quality and Durability: Consistently highlight the premium materials used (e.g., 4mm tempered glass, UV printing) and the lasting nature of the artwork ("5 Years Color Warranty," "resistant to the passage of time").
• •Focus on Transformation and Elegance: Use evocative language that speaks to how the art can elevate a space, create a mood, or allow for personal expression (e.g., "transform your surroundings," "timeless elegance," "statement piece," "infuse your space").
• •Highlight Uniqueness and Exclusivity: Reinforce the idea that ArtDesigna offers something different from mass-produced art. Use terms like "exclusive designs," "bespoke," "unique," "curated collections," and "art pioneers."
• •Maintain a Confident and Passionate Voice: Let enthusiasm for the art and quality shine through. Use strong verbs and positive adjectives. When addressing customer concerns (e.g., in FAQs or service interactions), maintain a helpful and reassuring tone.
• •Be Clear, Direct, and Trustworthy: Provide straightforward information about products, shipping, and guarantees. Ensure pricing is transparent. Use calls to action that are inviting and clear (e.g., "Explore Now," "Discover Your Perfect Piece").

Social Perception

High-Quality Products, Reliable and Trustworthy, Unique and Striking Art, Good Value (for some), Positive Customer Experience

Copy Examples

• •Headline: Beyond the Canvas: Experience Art That Lives on Glass. Body: Tired of the ordinary? Transform your walls into a statement of modern elegance with ArtDesigna. Our exclusive glass prints capture light and color like never before, offering a breathtaking depth that traditional art can't match. Discover art that’s as durable as it is dazzling.
• •Headline: Your Vision, Brilliantly Realized. Body: At ArtDesigna, we believe your space should tell your story. That’s why we offer bespoke glass art, turning your cherished photos or unique ideas into stunning, high-quality focal points. Let's create something extraordinary together. Quality that shines, art that inspires.
• •Headline: Dare to be Different. Adorn with ArtDesigna. Body: Step away from the predictable. ArtDesigna offers a curated collection of glass, metal, and wood art for the discerning eye. We are the non-conformists, the art pioneers, bringing you designs that spark conversation and infuse your home with unparalleled style. Explore the art of the extraordinary.
• •Headline: The Art of Expression, The Science of Perfection. Body: Each ArtDesigna piece is a fusion of artistic vision and cutting-edge glass printing technology. Expect vibrant, lasting colors and exquisite detail, all backed by our satisfaction guarantee. Elevate your home with art that’s built to inspire for years to come.
• •Headline: From Our Artists' Hearts to Your Home's Walls. Body: Discover a world where creativity knows no bounds. ArtDesigna brings you exclusive collections from visionary artists, printed on premium tempered glass for a look that's both sophisticated and strikingly modern. Find the piece that speaks to you and let your walls do the talking.