Brand Tone

Professional, Expert, Customer-centric, Reliable, Modern

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise
• •Innovation
• •Seamless Integration & Simplicity
• •Reliability & Support

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Expert, Customer-centric, Reliable, Modern), key messaging points, preferred terminology, and words to avoid. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and features around the customer's needs, desires, and pain points. Instead of just saying "We offer lighting control," try "Imagine effortlessly setting the perfect ambiance in every room with our intelligent lighting control."
• •Prioritize Clarity and Simplicity (despite technical subject matter): While showcasing expertise is important, avoid overly technical jargon that might alienate potential customers. Explain complex solutions in an accessible way, focusing on the benefits and ease of use.
• •Maintain Professionalism in All Communications: Ensure all copy, from website text to email responses, is grammatically correct, free of typos, and maintains a respectful and competent tone.
• •Show, Don't Just Tell, Your Expertise: Instead of simply stating "we are experts," use case studies (if available), detailed service descriptions, and highlight the qualifications or experience of the team to demonstrate expertise implicitly. Explain the *how* and *why* behind your solutions.

Social Perception

The smart home automation and AV solutions industry in New Zealand, as seen through competitor testimonials and general discussion, appears to be perceived positively when companies deliver on promises of expertise, ease of use, and good customer support. Customers in this market likely value reliability, knowledgeable technicians, and solutions that genuinely simplify or enhance their living or work spaces.

Copy Examples

• •Headline: Simplify Your Life. Amplify Your Experience. ET TECH Smart Homes. Body: Imagine a home that anticipates your needs. Lights that dim for movie night, music that follows you from room to room, and security you can check from anywhere in the world. At ET TECH, we transform your vision into reality with seamlessly integrated smart home and audio-visual solutions. Expertly designed, professionally installed.
• •Headline: Your Vision, Intelligently Automated. ET TECH. Body: From sophisticated home theatres to intuitive multi-room audio and robust security systems, ET TECH offers personalized automation solutions tailored to your lifestyle. Our experts ensure a flawless installation and provide ongoing support, making advanced technology effortlessly accessible. Experience the ET TECH difference.
• •Headline: Effortless Control. Unrivaled Expertise. Discover ET TECH. Body: Tired of juggling multiple remotes and complex systems? ET TECH specializes in smart home automation and audio-visual solutions that bring simplicity and sophistication to your space. We are your partners in creating a seamlessly connected environment, designed for you.
• •Headline: ET TECH: Smart Solutions for Modern Living & Working. Body: Enhance your home or business with intelligent automation and cutting-edge audio-visual systems from ET TECH. We provide expert consultation, personalized design, and meticulous installation for home theatres, multi-room audio, lighting control, security, and more. Future-proof your space today.
• •Headline: Seamless Technology, Superior Support. That's ET TECH. Body: At ET TECH, we don't just install technology; we build lasting relationships. Our commitment to quality, personalized solutions, and dedicated ongoing support ensures your smart home or commercial AV system performs flawlessly, enhancing your environment for years to come.