Brand Tone

Educational & Informative, Caring & Supportive, Passionate & Inspired, Joyful & Playful, Trustworthy & Expert-Backed

Brand Values

• •Science-Driven Innovation
• •Quality & Efficacy
• •Parental Support & Well-being
• •Sustainability & Ethical Practices
• •Art & Aesthetics
• •Community & Connection

Best Practices

• •Always Lead with Science, Softened by Care: Ground claims in scientific evidence and expert collaboration, but deliver the information with an empathetic, supportive, and understanding voice that resonates with parents.
• •Speak Parent-to-Parent: Use relatable language that acknowledges the realities of parenting – the joys, the challenges, and the desire for what's best for their child. Share founder stories and customer experiences.
• •Highlight the "Why" Beyond the "What": Don't just describe the product; explain *why* it's designed that way and the developmental benefits it offers the baby, alongside the practical benefits (like moments of calm) for the parent.
• •Maintain a Visually Consistent Narrative: Ensure that the visual elements (product imagery, social media graphics) reinforce the copy's message of quality, science, and joyful development. The aesthetic should feel both premium and nurturing.
• •Champion Your Values Consistently: Weave in mentions of your commitment to organic materials, sustainability, ethical production, and community support across all communications to reinforce trust and brand integrity.

Social Perception

Highly Respected & Trusted, Innovative & Unique, High Quality & Premium, Effective & Engaging for Babies, Stylish & Giftable, Ethical & Conscious Brand

Copy Examples

• •Headline (Educational & Caring): See Their World Unfold. Our science-backed sensory essentials nurture your baby's developing vision, one captivating pattern at a time. Giving you a precious moment of calm.
• •Social Media Post (Joyful & Informative): Spark tiny wonders! ✨ Our latest [Product Name], designed with vision experts, isn't just beautiful – it's a playground for your baby's growing mind. Learn how the patterns support cognitive leaps! #EttaLoves #SensoryPlay #ScienceBackedBaby
• •Product Description Snippet (Trustworthy & Passionate): Born from a mother's observation and crafted with leading orthoptists, every Etta Loves piece is a promise: to support your baby's journey of discovery with the magic of science and the softness of organic cotton.
• •Email Subject Line (Supportive & Benefit-Oriented): Calmer Nappy Changes? Yes, Really! Discover How.
• •About Us Snippet (Inspired & Community-Focused): It started with Etta, and a black and white jumper. Now, we partner with science and artists to bring developmental magic to your everyday, supporting parents and captivating little ones worldwide. Join the Etta Loves family.