Brand Tone

Trendy and Fashion-Forward, Approachable and Relatable, Playful and Youthful, Confident and Empowering (subtly), Casual and Fun

Brand Values

• •Style and Trendiness
• •Affordability and Fair Pricing
• •Quality
• •Versatility and Ease of Wear
• •Customer Connection
• •Originality (within trends)

Best Practices

• •Know Your Audience, Speak Their Language: Understand the target demographic (e.g., trendy young women, stylish moms) and use colloquialisms, humor, and references that resonate with them. The "MAMA" cap's success is a good example of this.
• •Keep it Light and Positive: Maintain an upbeat, approachable, and fun tone. Avoid overly formal or technical jargon. Focus on the joy and confidence fashion can bring.
• •Emphasize Ease and Versatility: Highlight how Etta + East pieces fit into a real, everyday lifestyle, making style accessible and effortless, as suggested by their wholesale description of "simple, easy to throw on" garments.
• •Be Visually Consistent: Ensure that the tone of voice in copy is matched by the style of photography and videography – vibrant, relatable, and showcasing the clothes in real-life or aspirational but achievable settings.
• •Engage Authentically: When interacting on social media (comments, DMs), maintain the same friendly, approachable, and helpful tone. This builds community and reinforces brand personality.

Social Perception

Trendy and Desirable, Good Quality for Price, Relatable and "For Me", Modern and Current

Copy Examples

• •Your new go-to tee just dropped! 🤘 Rock that effortlessly cool vibe from coffee runs to concert nights. ETTA OG graphics that speak your language. #EttaAndEast #GraphicTeeLove #StreetStyle
• •Tired hair, don't care! 💁‍♀️ Our viral MAMA trucker is back to keep you looking cool while you conquer mom life. Stylish, comfy, and 100% you. Snag yours before they're gone again! #EttaAndEast #MomStyle #MamaBear #TruckerHat
• •Hello sunshine! ☀️ Our new American Summer collection is bursting with easy, breezy pieces made for sun-soaked days and balmy nights. Think vacay vibes, even if you're just chilling in the backyard. #EttaAndEast #SummerStyle #NewCollection #EasyLiving
• •Treat yourself! 🎉 Our Happy Hour just got happier with [X]% off select styles. Grab those pieces you’ve been eyeing – because life’s too short for boring clothes! 😉 #EttaAndEast #SaleAlert #ShopTillYouDrop #FashionDeals
• •From brunch with the besties to casual date night ✨ This [Product Name] is our definition of 'wear it everywhere'! Simple, chic, and always ready for a good time. How would you style it? #EttaAndEast #OOTDInspo #VersatileFashion #StyleHack