Brand Tone

Sophisticatedly Welcoming & Personally Curated

Brand Values

• •Personalized Service
• •Quality Curation
• •Customer Focus
• •Community Connection
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Always write with the "clientele in mind." Use polished, intelligent, warm, and inviting language, avoiding overly casual slang or overly academic jargon.
• •Emphasize Curation and Quality: Consistently use words that convey careful selection, craftsmanship, and the premium nature of the products (e.g., "hand-picked," "curated," "select," "fine," "designer," "quality").
• •Highlight the Personal Touch: Reinforce the "unique personal shopping experience" in communications. Use inviting language, offer styling advice (even in online descriptions), and make customers feel individually valued.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the website and social media. If the imagery is elegant and sophisticated, the copy should match.
• •Create a Brand Voice Guide: Develop a simple internal guide that outlines key brand messages, preferred terminology, words to use, words to avoid, and examples of on-brand copy.

Social Perception

et seQ fashion is likely perceived as a premium local boutique for women seeking quality, unique fashion pieces and personalized styling advice. Customers probably see it as a place to find items that are not mass-produced, with an emphasis on style and individuality. The "personal shopping experience" likely leads to a perception of the brand as helpful, knowledgeable, and attentive to individual customer needs.

Copy Examples

• •Headline for New Arrivals: Discover Your Next Signature Piece: Freshly Curated Styles Arrive at et seQ.
• •Instagram Post Caption: Stepping into the new season with effortless elegance. Our latest collection features hand-picked treasures from around the globe, chosen with your unique style in mind. Visit us in Floreat or explore online – a personal touch awaits. ✨ #etseqfashion #perthstyle #curatedfashion #newarrivals
• •Website 'About Us' Snippet: More than just a boutique, et seQ fashion is your partner in style. Since 2008, we've delighted in bringing a personal touch to fashion, carefully selecting each piece to inspire and empower. Experience the difference of truly curated shopping.
• •Email Subject Line for a Sale: A Little Luxury, Just For You: The et seQ Fashion Event Is On.
• •Facebook Ad Copy: Tired of trends that fade? At et seQ fashion, we believe in timeless style and lasting quality. Explore our hand-selected range of local and international designers, and let us help you find pieces you'll cherish. Shop online or experience our personal styling in-store at Floreat.