Brand Tone

Inspiring, Trustworthy, Caring, Natural, Approachable

Brand Values

• •Integrity & Honesty
• •Natural & Sustainable
• •Quality & Efficacy
• •Community & Giving Back
• •Holistic Wellbeing
• •Empowerment

Best Practices

• •Emphasize Transparency and Purity: Always highlight the natural, Australian-sourced, and whole-food nature of the ingredients. Use clear, honest language about what goes into the products and why.
• •Focus on "Inner Wellbeing, Outer Radiance": Connect product benefits to both how customers feel (energy, vitality, gut health) and how they look (glowing skin, strong hair/nails).
• •Maintain an Inspirational yet Approachable Voice: Use positive, uplifting language that inspires customers on their wellness journey, while remaining relatable and avoiding overly technical jargon. Share stories and testimonials.
• •Reinforce Core Values: Subtly weave in mentions of integrity, honesty, community, and sustainability to build trust and resonate with value-aligned consumers.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media (Instagram, Facebook, TikTok), and any marketing materials is harmonious, even if the specific content is tailored to the platform's audience (e.g., more direct and empathetic on TikTok).

Social Perception

Positive Customer Experiences, Trustworthy Source of Wellness, Lifestyle Alignment, Community Focused

Copy Examples

• •Headline: Unlock Your Radiance, Naturally. Body: Feel the Etre Health difference. Our Australian-sourced whole-food supplements are crafted with integrity to nourish your inner wellbeing and illuminate your outer glow. Pure, potent, and promised.
• •Headline: Tired of quick fixes? We are too. Body: At Etre Health, we believe in real results from real ingredients. Discover the power of nature's finest – like our grass-fed Beef Liver capsules for sustained energy and Marine Collagen for vibrant skin. Heal from the inside out.
• •Headline: Your Daily Dose of Australian Goodness. Body: Simple, pure, honest. That’s the Etre Health promise. From our ethically sourced ingredients to our sustainable packaging, we’re committed to your health and the planet's. What are you waiting for?
• •Headline: More Than Just Supplements, It's a Lifestyle. Body: Join the Etre Health movement towards holistic wellness. We’re not just about what’s in the bottle, but about empowering you to live your most vibrant life, backed by nature and a community that cares.
• •Headline: Real People, Real Results. ✨ Body: "I've really noticed a boost in my energy and mental clarity!" - Trudy C. Experience the Etre Health effect for yourself. Our potent, natural formulas are designed for noticeable benefits you can feel.