Brand Tone

Elegant, Artistic, and Aspirational

Brand Values

• •Artistic Expression
• •Exclusivity and Timelessness
• •Craftsmanship and Curation
• •Sustainability and Positive Impact
• •Storytelling

Best Practices

• •Use Evocative and Sensory Language
• •Anchor in the Brand Story
• •Maintain an Elegant and Aspirational Tone
• •Highlight Exclusivity and Uniqueness
• •Connect Products to a Lifestyle

Social Perception

Perceived as a premium, niche home decor brand targeting consumers who value aesthetics, craftsmanship, and unique design. The brand is seen as a curator of beautiful objects rather than a mass-market retailer. The association with Indian artisanship and the founder's artistic background lends it an air of authenticity and cultural richness. No significant negative perception found online.

Copy Examples

• •Artistry in form. Our new Azure Candle Holders are more than decor; they are a statement of serene elegance. Hand-crafted to reflect the tranquil rhythm of ocean waves, they bring a whisper of the coast to any corner of your home. Cultivate your artistic existence.
• •Where Art Meets Home. Discover our limited edition collection of hand-painted plates, designed from our founder's original brushstrokes. Shop the story.
• •Meticulously crafted to capture the delicate beauty of nature, our Palm Decor Bowl is a testament to timeless design. Each piece is a unique intersection of functionality and art, designed to elevate your gatherings with a touch of sophisticated elegance. A centerpiece that tells a story of opulence and serene living.
• •New Arrivals: The Art of Riviera Living, Delivered.
• •Transform your space into a coastal oasis. The Riviera Collection from ETOILE brings the warmth of rattan and the shimmer of golden embellishments to your home. Discover timeless pieces that are meticulously crafted and designed to tell a story of elegance. Shop now for a more artistic existence.