Brand Tone

Friendly and Approachable, Helpful and Practical, Playful and Child-Oriented, Trustworthy and Reliable

Brand Values

• •Quality and Durability
• •Practicality and Convenience
• •Personalization and Fun
• •Customer Focus
• •Organization

Best Practices

• •Speak Parent to Parent: Use empathetic language that acknowledges the daily challenges and joys of parenting. Phrases like "We get it," or "Make life a little easier" resonate well.
• •Highlight Benefits, Not Just Features: Instead of just saying "waterproof," explain the benefit: "No more faded names after a run through the dishwasher!"
• •Keep it Positive and Upbeat: Focus on solutions and the fun aspects of personalization. Use cheerful language and emojis where appropriate (especially on social media).
• •Emphasize Ease and Durability: Parents are busy and value products that are simple to use and built to last. Make these key selling points clear and prominent in your copy.
• •Incorporate Child-Friendly Language (when appropriate): While the parent is the buyer, the child is the end-user. Use words like "fun," "cute," "adventure," and "colorful" to appeal to the child's perspective indirectly. Ensure the overall tone still addresses the parent directly.

Social Perception

Positive, Helpful Resource for Parents, Good Quality Products, Community-Oriented (within its niche)

Copy Examples

• •Headline: Say Goodbye to Lost Lunchboxes! 👋 Keep Track of Everything with Our Super-Durable Stick-On Labels! Body: School, daycare, camp – kids have a knack for misplacing things! Our personalized stick-on labels are dishwasher-safe, microwave-proof, and tough enough for any adventure. Customize yours today and make lost items a thing of the past!
• •Headline: Iron-On Fun That Stays Put! ✨ Personalized Clothing Labels That Survive the Wash (and the Playground!). Body: Tired of sewing in name tags? Our easy iron-on labels are a game-changer! Choose from cute designs and vibrant colors that your kids will love, and enjoy peace of mind knowing their clothes will always find their way back home. Washer and dryer resistant, of course!
• •Headline: Little Shoes, Big Adventures, Zero Mix-Ups! 👟 Our Adorable Shoe Labels Keep Them Strutting in the Right Pair! Body: Make mornings a breeze and prevent shoe swaps at daycare or school! Our specially designed shoe labels are fun, easy to apply, and built to withstand even the most active little feet. Help your child recognize their shoes instantly!
• •Headline: Tag, You're It! (And You'll Never Get Lost!) 🎒 Durable Bag Tags for Every Adventure. Body: From school backpacks to sports bags and travel luggage, our personalized bag tags are designed to stand out and stay put. Add a touch of personality and ensure your child's belongings are easily identifiable, wherever they go!
• •Headline: Stop the Daycare Scramble! 🧸 Clearly Label Toys, Bottles & More with Our Cute & Tough Labels. Body: Simplify your daycare routine and help teachers keep track of your little one's essentials. Our waterproof and durable labels are perfect for everything from sippy cups to spare clothes. Quick to apply, even quicker to love!