Brand Tone

confident, solution-oriented, and enthusiastic

Brand Values

• •Efficacy/Performance: Delivering promised results (volume, hold, natural look).
• •Simplicity/Ease of Use: "Effortless styling," "Quick and Easy!" application.
• •Quality/Safety: "Scalp-Safe Formula," "Pure formula, no junk," "vegan ingredients."
• •Customer Satisfaction: Highlighted by testimonials and a money-back guarantee.
• •Modernity: "Perfect for the modern individual," "Effortlessly chic look in seconds."

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality traits (e.g., confident, enthusiastic, expert, friendly), preferred vocabulary, "do's and don'ts" for language, and the overall feeling you want to evoke. Share this with everyone who creates content.
• •Focus on "The Why": Consistently communicate the core purpose and values behind the brand. For Ethos Styling, this is about providing effortless, effective solutions that boost confidence. This "why" should subtly underpin all messaging.
• •Use Customer-Centric Language: Address the customer's problems and aspirations directly. Use "you" and "your" to make the copy relatable and focused on their benefits (e.g., "Struggling with flat, lifeless hair can feel frustrating...").
• •Maintain Consistency Across All Channels: Whether it's website copy, ad campaigns, or future social media posts, the tone should remain uniform to build brand recognition and trust. Avoid drastic shifts in language or style that could confuse the audience.
• •Review and Refine: Regularly audit your copy to ensure it aligns with the established brand tone. Gather feedback, analyze what resonates with your audience, and be willing to make adjustments to keep the messaging fresh and effective while staying true to the core ethos.

Social Perception

The brand aims to be perceived as a game-changing solution for common hair concerns, particularly for those with flat or lifeless hair seeking a quick and effective styling product.

Copy Examples

• •Headline: Flat Hair Got You Down? Lift Your Locks & Mood in Seconds with Ethos Styling! Body: Stop fighting with lifeless hair. Our revolutionary volumizing powder gives you instant, natural-looking volume and a flexible hold that lasts. Style with confidence, effortlessly!
• •Headline: The Secret to Effortlessly Chic Hair is Here. (Hint: It's Ethos Styling) Body: Tired of complicated routines and sticky products? Ethos Styling offers a lightweight, mess-free powder for that perfect matte finish and all-day confidence. Pure formula, powerful results.
• •Headline: Join the Effortless Styling Revolution! Say Goodbye to Bad Hair Days. Body: Why struggle when you can style in seconds? Ethos Styling’s volumizing powder is your new go-to for instant lift and texture. Loved by busy individuals who demand great hair without the fuss. Try it risk-free!
• •Headline: Game-Changing Volume. Zero Junk. All Confidence. That’s Ethos Styling. Body: Experience the difference with our scalp-safe, vegan formula. Ethos Styling delivers incredible volume and a natural feel, so you can look sharp and feel your best, every single day.
• •Headline: Flat to Fabulous in a Shake! Discover Your Hair's True Potential with Ethos. Body: Don't let flat hair define your style. Our easy-to-use volumizing powder adds the perfect amount of oomph for a fresh, modern look that turns heads. Quick, effective, and simply brilliant.