Brand Tone

professional, welcoming, and aspirational.

Brand Values

• •Quality and Expertise
• •Client-Centered Service
• •Environmental Responsibility
• •Community and Connection
• •Holistic Well-being

Best Practices

• •Emphasize Expertise with a Personal Touch: In all copy, balance professional language that highlights the stylists' skills with a warm and inviting tone that makes clients feel comfortable and valued.
• •Incorporate Aveda's Ethos: Regularly mention the benefits of Aveda products, such as their botanical ingredients and commitment to sustainability, to reinforce the salon's eco-conscious values.
• •Use Positive and Empowering Language: Frame hair services as a form of self-expression and confidence-boosting. Use words that are uplifting and focus on the positive transformation clients experience.
• •Maintain Visual Consistency: Ensure that all photography and visual branding on social media and the website align with the salon's clean, professional, and aspirational aesthetic.
• •Engage with the Community: Actively respond to comments and reviews online in a friendly and professional manner. This reinforces the salon's commitment to client relationships and community connection.

Social Perception

Ethos Salon is perceived by the public as a top-tier salon in the Missoula area. Customers view it as a trustworthy and high-quality establishment, as evidenced by glowing reviews that often mention the "amazing" and "wonderful" experiences they've had. The salon is seen as a place to receive expert hair care in a relaxing and professional environment. The association with Aveda further enhances its reputation for quality and eco-consciousness. The stylists are frequently mentioned by name in reviews, indicating a strong and loyal client base.

Copy Examples

• •Sun-kissed dimension to brighten your week. ✨ Our stylists are experts at creating natural-looking color that complements your unique style. Using Aveda's gentle, plant-powered formulas, we can achieve the perfect blend for a seamless grow-out. Ready for your own custom color? Book a consultation with us through the link in our bio.
• •Find your new hair home at Ethos Salon. We're an Aveda salon in the heart of Missoula, dedicated to providing exceptional hair care in a welcoming environment. From transformative color to precision cuts, our talented stylists are here to bring your vision to life. Book your first appointment today and receive a complimentary Aveda botanical treatment.
• •Your Style. Our Passion. Discover the art of beautiful hair at Ethos Salon, Missoula's premier Aveda salon. We believe in crafting personalized looks that enhance your natural beauty and fit your lifestyle. Book your experience today.
• •At Ethos, we know that when your hair looks good, you feel good. This month, we're celebrating the power of self-care with our rejuvenating Aveda treatments. Whether your hair needs a moisture boost or a strengthening treatment, we have a solution for you. Plus, learn more on our blog about how to maintain your salon-fresh look at home with our favorite Aveda essentials.
• •We love being a part of the vibrant Missoula community! To show our appreciation, we're partnering with a local charity this month. For every Aveda product purchased, we'll donate a portion of the proceeds. Thank you for helping us give back to the community we're proud to serve.