Brand Tone

Aspirational, Elegant, Artistic, Unique, Modern, Minimalistic, Inspiring, Welcoming, Confident

Brand Values

• •Quality Craftsmanship
• •Unique Design & Aesthetics
• •Ethical Sourcing & Community Support
• •Customer Satisfaction
• •Creativity & Inspiration
• •Unity & Meaningful Action

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (aspirational, artistic, modern, unique), key messaging points, preferred vocabulary (e.g., "handcrafted," "bespoke," "artisanal," "ethically sourced," "statement piece"), and things to avoid (e.g., overly casual slang, generic descriptions).
• •Focus on Storytelling: Weave in the brand's origin story, the ethical sourcing practices, and the inspiration behind the designs to reinforce values and create an emotional connection. Highlight the "Ethnik, ethically from ethnicity" concept.
• •Emphasize Uniqueness and Quality: Consistently use descriptive language that highlights the distinctive designs (e.g., "organic shapes," "asymmetrical," "bespoke") and the superior quality of materials and craftsmanship.
• •Maintain Visual and Textual Harmony: Ensure that the copy on the website, social media, and advertisements aligns with the high-quality, aesthetic imagery used by the brand. The aspirational and elegant tone should be reflected in both.
• •Train and Align All Content Creators: Whether in-house marketers or external collaborators/influencers, ensure everyone understands and can consistently apply the ETHNIK LIVING brand voice. Provide clear briefs for any collaborative content.

Social Perception

ETHNIK LIVING is perceived as a provider of high-quality, beautiful, and unique home decor items, especially mirrors. They are seen as a luxury brand that adds a stylish and artistic touch to homes. Many customers are highly satisfied and recommend the brand.

Copy Examples

• •Headline: Beyond Furniture. Discover Artistry. Body: At ETHNIK LIVING, we believe your home should be a gallery of your life. Our handcrafted pieces, born from global traditions and modern vision, don't just fill a space—they define it. Find the unique. Embrace the exceptional.
• •Headline: Ethically Sourced. Exquisitely Designed. Body: From the skilled hands of artisans in Turkey to the heritage weavers of India, every ETHNIK LIVING piece tells a story of ethical craftsmanship. We bring the world's finest, most unique designs to your door, sustainably and respectfully.
• •Headline: Make a Statement Without Saying a Word. Body: Our organic-shaped mirrors and bespoke furniture are more than decor; they are conversation starters. Designed for those who appreciate the distinct and the artful, ETHNIK LIVING pieces ensure your space is uniquely yours.
• •Headline: The Intersection of Luxury and Soul. Body: Founded with a vision of extraordinary, collective design, ETHNIK LIVING infuses every creation with passion and purpose. Elevate your sanctuary with pieces that resonate with quality, artistry, and a story of global collaboration.
• •Headline: Dare to be Different. Define Your Space. Body: Tired of the mundane? ETHNIK LIVING offers essentials that stand out. Our collection, celebrated in premier hotels and design magazines, brings a touch of the extraordinary to everyday living. Reimagine your home with us.