Brand Tone

Authentic, Respectful & Appreciative, Storytelling, Passionate, Community-Oriented/Ethical, Educational, Vibrant & Colorful

Brand Values

• •Cultural Preservation
• •Artisan Empowerment
• •Authenticity & Craftsmanship
• •Heritage
• •Ethical Practices
• •Customer Connection

Best Practices

• •Lead with Authenticity: Always emphasize the handmade nature of the products and the traditional techniques used. Use terms like 'genuine,' 'handcrafted,' 'artisan-made,' and 'traditional.'
• •Tell the Story: Incorporate storytelling in product descriptions, social media posts, and email marketing. Share information about the specific craft, its history, the meaning behind motifs, and profiles of the artisans. This reinforces the values of heritage and cultural preservation.
• •Use Rich, Evocative Language: Describe the products using sensory details that convey their vibrancy, texture, and the intricacy of the craftsmanship (e.g., 'vibrant hues,' 'intricate embroidery,' 'naturally dyed,' 'meticulously woven').
• •Highlight the Human Element: Regularly feature the artisans. Showcasing their skill, their stories, and the impact of purchases on their communities strengthens the ethical and community-oriented aspects of the brand.
• •Maintain Visual Consistency: Ensure that photography and videography align with the brand's tone—authentic, respectful, and showcasing the beauty and detail of the crafts. Images should be high quality, well-lit, and focus on the product's unique features and the artisan's process where possible.

Social Perception

Positive Reputation for Quality & Authenticity, Appreciation for Artisan Support, Source of Unique, Cultural Products, Trustworthy (based on reviews), Niche Appeal

Copy Examples

• •Headline: Wear a Story. Discover Our Hand-Blocked Ajrakh Sarees. Body: Each thread tells a tale of tradition, each motif a whisper from the Kutch artisans who pour their hearts into their craft. Our Ajrakh sarees are more than garments; they are legacies woven with natural dyes and generations of skill. Experience the soul of Kutch. Call to Action: Explore the Collection.
• •Headline: Crafted by Hands, Cherished by Hearts. Meet the Artisans of Kutch. Body: Behind every vibrant embroidery and intricate weave are the master artisans of Kutch. Ethnics of Kutch brings their exceptional skill directly to you, ensuring every purchase empowers these guardians of heritage. Call to Action: Learn Their Stories & Shop Authentic.
• •Headline: Adorn Your World with the Spirit of Kutch: Lippan Mud Mirror Art. Body: Transform your space with the timeless beauty of Lippan Kaam. Traditionally gracing the walls of Kutchi homes, this unique mud and mirror art reflects a rich cultural heritage. Bring home an authentic piece of this enduring tradition. Call to Action: Discover Lippan Art.
• •Headline: The Luxury of Authentic Kutch Leathercraft. Body: Feel the difference of genuine Kutch leather, intricately handcrafted and naturally treated. Our bags and accessories blend timeless techniques with contemporary style, each piece a testament to enduring quality and artisan skill. Call to Action: Shop Handcrafted Leather.
• •Headline: More Than a Product, It's a Piece of Kutch. Body: At Ethnics of Kutch, we're passionate about connecting you with the vibrant traditions and skilled artisans of this unique region. Every item is a celebration of heritage, handmade with love and destined to be treasured. Call to Action: Embrace Ethical Artistry.