Brand Tone

Romantic and Aspirational for consumer-facing communications, complemented by a Trustworthy and Professional tone for B2B communications.

Brand Values

• •Quality and Freshness
• •Customer-Centricity
• •Heritage and Authenticity
• •Durability and Longevity
• •Emotional Connection

Best Practices

• •Segment Your Audience: Continue to tailor the tone for your two main audiences. Use a romantic, emotional, and aspirational tone for B2C communications (eternityflor.com) and a professional, reliable, and quality-focused tone for B2B communications (Excellent Flowers Inc.).
• •Highlight Your USP: Consistently emphasize your unique selling proposition: high-quality, farm-direct flowers from Ecuador. This should be a common thread in all your marketing materials.
• •Use Storytelling: Share the story of your farms, your flowers, and the people behind the brand. This builds authenticity and a stronger emotional connection with your customers.
• •Leverage User-Generated Content: Encourage customers to share photos of their arrangements and tag your brand. Reposting this content can reinforce the emotional impact of your products and build a sense of community.
• •Maintain a Consistent Visual Identity: Ensure that your branding, including logos, color palettes, and photography style, is consistent across all platforms. This will help to create a unified and recognizable brand image.

Social Perception

As a wholesale supplier, perceived as a reliable and high-quality partner for businesses. For the end consumer, perceived as a provider of premium, beautiful, and often customizable floral arrangements for gifts and special occasions, seen as a way to convey deep emotions.

Copy Examples

• •This Valentine's Day, go beyond words. Our Explorer Roses, with their velvety crimson petals, speak the language of passion and romance. Sourced directly from our farms in Ecuador, their beauty is as enduring as your love. #EternityFlor #ValentinesDay #LoveInFullBloom
• •Some moments are too precious to fade. Our preserved roses capture the beauty of a perfect bloom and hold it for years to come. A timeless gift for a timeless love. #PreservedRoses #EverlastingLove #EternityFlor
• •You don't need a reason to make someone smile. Surprise them with a bouquet of our farm-fresh flowers and turn an ordinary day into an unforgettable one. #JustBecause #FreshFlowers #DailyJoy #EternityFlor
• •Your special day deserves the perfect floral touch. From breathtaking bouquets to enchanting decorations, we work with you to bring your wedding dreams to life with the world's most beautiful flowers. #WeddingFlowers #BridalBouquet #EternityFlor
• •Quality you can trust, from our farm to your shop. Partner with Excellent Flowers Inc. and offer your customers the unparalleled beauty and freshness of Ecuadorian roses. #WholesaleFlowers #FloralIndustry #ExcellentFlowers