Brand Tone

Energetic, Motivational, Informative, Educational, Supportive, Community-Oriented, Premium, High-Quality, Approachable, and Modern

Brand Values

• •Health and Wellbeing
• •Quality
• •Innovation
• •Customer Commitment/Focus
• •Energy and Performance
• •Convenience and Enjoyment

Best Practices

• •Always Lead with Energy and Positivity: Use vibrant language, action verbs, and an encouraging tone. Focus on solutions and benefits rather than just product features.
• •Emphasize Premium Quality and Efficacy: Consistently use terms like "premium," "high-quality," "effective," and "scientifically-backed" (where applicable) to reinforce trust and the value of the products.
• •Be Supportive and Relatable: Acknowledge the challenges of the keto lifestyle and position Eterna Nutrition as a supportive partner. Use "you" and "your" to speak directly to the audience. Share success stories and testimonials.
• •Maintain Clarity and Simplicity: While informative, avoid overly technical jargon unless explaining specific scientific benefits clearly. Make product benefits easy to understand and digest, especially for those new to keto.
• •Adapt to the Platform, but Keep Core Messaging: While the style might be more formal on LinkedIn and more playful on TikTok, the core values of quality, energy, and customer well-being should shine through consistently across all channels. Ensure visual branding also aligns with this tone.

Social Perception

Positive, Effective, Trustworthy (emerging), Modern and Appealing

Copy Examples

• •Headline (Website/Social Media): "Unlock Your Keto Power! Fuel your day the Eterna way with our premium supplements and feel the difference."
• •Instagram Post Caption (Product focused): "Say goodbye to keto-flu and hello to vibrant energy! ✨ Our Keto Electrolytes are expertly formulated to keep you balanced, hydrated, and crushing your goals. Taste the purity, feel the power. #EternaNutrition #KetoChile #EnergiaKeto #SuplementosPremium"
• •Facebook Ad Copy (Benefit-driven): "Tired of complicated diets? Eterna Nutrition makes your keto journey delicious and effective! Discover our range of premium supplements – from energizing MCT oil to tasty collagen gummies. Your best version starts here. 👉 Shop Now & Get 10% Off Your First Order!"
• •TikTok Video Concept (Short & Engaging): Visual: Quick cuts showing someone easily incorporating Eterna Nutrition gummies into a busy morning routine, then feeling energetic. Voiceover/Text: "My secret to keto energy? Eterna Nutrition gummies! 😋 Premium, delicious, and keeps me going all day. #KetoHacks #EternaEnergy #GomitasKeto @eternanutrition"
• •Email Subject Line (Community/Informational): "Fuel Your Focus 🧠 Keto Tips & Eterna Favorites Inside!"