Brand Tone

aspirational, confident, and accessible

Brand Values

• •Empowerment
• •Quality and Value
• •Customer Satisfaction
• •Timeless Elegance

Best Practices

• •Lead with Empowerment: Frame your copy around the idea that jewelry is a tool for self-expression and confidence-building. Use words like "empower," "radiate," and "fabulous."
• •Highlight Quality and Affordability: Always mention the value proposition. Use phrases like "luxe for less," "affordable elegance," and "high-quality materials" to build trust and appeal to budget-conscious shoppers.
• •Use an Aspirational Yet Accessible Tone: Your language should be inspiring but not intimidating. Make customers feel like they are part of an exclusive club that is open to everyone.
• •Focus on the Feeling, Not Just the Product: Sell the experience of wearing the jewelry – the confidence, the compliments, the "sparkle."
• •Maintain a Consistent Voice Across All Platforms: Whether it's an email, a product description, or a blog post, the confident, empowering, and accessible tone of Eternal Sparkles should be unmistakable.

Social Perception

Positive, seen as a reliable source for affordable, stylish, high-quality jewelry; a smart alternative to expensive fine jewelry, and ideal for gifting or personal indulgence.

Copy Examples

• •Ready for your daily dose of sparkle? Our new arrivals are here to brighten up your look and your mood. Discover pieces designed to make you shine from the inside out.
• •Why wait for a special occasion to feel fabulous? With our affordable and chic jewelry, you can add a touch of glamour to your everyday. Treat yourself to a little sparkle today.
• •Elegant, modern, and designed to turn heads. Our new solitaire necklace is more than just an accessory; it's a statement of your inner radiance. Crafted with high-quality materials, it’s a timeless piece you’ll treasure for years to come.
• •Confidence looks gorgeous on you. And so does our jewelry. Shop our bestsellers and find the perfect piece to complement your unique style.
• •5 Ways to Style Your Favorite Jewelry to Instantly Boost Your Confidence.