Tono de Marca

aspirational and glamorous

Valores de Marca

• •Accessible Luxury
• •Aesthetic Appeal
• •Modern Style

Mejores Prácticas

• •Establish a Clear Brand Voice Guide: Create a document that outlines the brand's tone (e.g., "aspirational yet approachable"), key messaging pillars (e.g., "accessible luxury," "self-expression"), and a list of on-brand and off-brand words. This will ensure everyone writing for the brand is aligned.
• •Focus on "Feeling" Over "Features": While product details are important, the copy should prioritize the feeling and lifestyle the brand represents. Use emotive language that speaks to the customer's aspirations for confidence, elegance, and self-expression.
• •Maintain a Consistent Tone Across All Channels: The language used on the website, in social media captions, in email marketing, and in customer service responses should all feel like it's coming from the same brand. Avoid overly casual language in one channel and overly formal in another.
• •Incorporate Storytelling: Share the inspiration behind collections, the craftsmanship of the pieces, or customer stories. This builds a deeper connection with the audience beyond just the products themselves.
• •Be Authentic and Transparent: Given the mixed reviews, it is crucial to build trust. The copy should be honest about the materials used and the value proposition. Acknowledging customer feedback and demonstrating a commitment to quality can help to counteract negative perceptions.

Percepción Social

The social perception of ETERNAL LUXURY is highly polarized. On one side, there is a customer base that perceives the brand as offering good value, with visually appealing jewelry that meets their expectations. These customers often highlight fast shipping and the perceived quality for the price. On the other side, a significant segment of online conversation, particularly on Reddit, portrays the brand in a negative light. These customers report experiences of poor product quality, incorrect orders, and a lack of customer support, leading to a perception of the brand as untrustworthy. This negative perception is severe enough to include accusations of fraudulent behavior.

Ejemplos de Copy

• •Define your narrative. The new ETERNAL LUXURY collection is crafted for the moments that shape you. Discover pieces that are more than just jewelry—they are a statement of your story.
• •Brilliance that's all yours. Our ethically sourced moissanite rivals the fire of a diamond, offering you uncompromising sparkle without the extravagant cost. Experience luxury, redefined.
• •Let your light shine. Our pieces are designed to catch every eye and start every conversation. Tag someone who needs a little more sparkle in their life.
• •Why wait for a special occasion to feel extraordinary? ETERNAL LUXURY offers handcrafted designs that bring a touch of glamour to your everyday. Shop now and discover your new favorite piece.
• •A little luxury goes a long way. For a limited time, enjoy 20% off our most-loved styles and find the perfect piece to elevate your look. Because you deserve it.