Brand Tone

inspirational, encouraging, and community-focused

Brand Values

• •Faith and Evangelism
• •Community
• •Giving Back

Best Practices

• •Live the Values: Ensure that business operations, especially customer service and shipping, align with the brand's proclaimed values of faith, honesty, and kindness. The current discrepancy between the inspirational tone and negative customer experiences is damaging brand perception.
• •Maintain Authenticity and Empathy: Use language that is consistently encouraging, compassionate, and understanding. In all communications, from ad copy to customer service emails, the tone should reflect a genuine desire to support and uplift the customer.
• •Focus on "We" not just "You": Build a sense of community by using inclusive language. Frame marketing messages around a shared journey of faith. For example, instead of "You need this shirt," try "Let's share this message of hope together."
• •Be Transparent and Honest: Address issues head-on. If shipping times are delayed, communicate this proactively and apologize. The current perception of poor communication could be mitigated by setting clear and accurate expectations, which aligns with the Christian value of truthfulness.
• •Create a Unified Style Guide: Develop a simple document outlining the brand's voice, key messaging pillars, approved phrases, and scriptures. This ensures that anyone writing for the brand—whether for social media, email, or the website—maintains a consistent and recognizable tone.

Social Perception

The social perception of Eternal Light Co. is sharply divided. Positive perception comes from customers satisfied with product designs and the brand's mission, praising product softness and inspirational messages, with some positive customer service interactions. Negative perception is significant on independent sites, citing poor communication, long shipping times, product quality issues, and frustrated customer service experiences, leading to a feeling that business practices do not align with proclaimed Christian values.

Copy Examples

• •Wear your faith on your sleeve and carry His peace in your heart. 🤍 Our 'He Restores My Soul' tee is more than just a shirt—it's a soft, comfortable reminder of His constant grace. Tap to shop and share the message.
• •Looking for a way to brighten someone's day? Gift them a message of hope. Our Christian Box is thoughtfully curated with two exclusive, super-soft shirts, a 30-day devotional, and a matching sticker to uplift and inspire. Subscribe today and join a community walking by faith.
• •Embrace the season with warmth and faith. Our new 'Grateful & Blessed' sweatshirt is crafted from a premium cotton blend for ultimate comfort on chilly days. Featuring elegant embroidery, it’s a simple, powerful declaration of your faith. Perfect for yourself or as a heartfelt gift.
• •A Box of Faith, Delivered to Your Door 🙏
• •Apparel That Speaks Your Faith. Join thousands in spreading love and light, one shirt at a time.