Tono de Marca

Artisanal, Passionate, and Elegant

Valores de Marca

• •Craftsmanship & Heritage
• •Sustainability & Conscious Consumption
• •Uniqueness & Individuality
• •Authenticity & Transparency

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from a product description to a social media post, should tell a small story. Whether it's about the fabric's origin, the inspiration behind the design, or the artisan's technique, storytelling reinforces the brand's passion and authenticity.
• •Use Evocative and Sensory Language: Instead of just describing a product's features, describe how it feels, looks, and the emotions it evokes. Use words like "whispers," "flows," "structured," "luminous," and "softly drapes" to create a richer, more elegant experience.
• •Champion 'Slow' and 'Sustainable' Values Explicitly: Consistently integrate keywords like "slow fashion," "handmade," "artisanal," "sustainable," and "made-to-order" into the copy. This not only improves SEO but also constantly reminds the audience of the brand's core values.
• •Maintain a Personal and Intimate Voice: Address the audience directly ("for you," "your wardrobe"). When responding to comments or inquiries, maintain the same warm, personal tone as the brand's primary copy, signing off with a name if appropriate to enhance the human connection.
• •Ensure Visual and Textual Harmony: The elegance and artistry of the copy must be mirrored in the brand's visuals. High-quality, artistic photography that complements the sophisticated tone is crucial for a cohesive and believable brand identity. The entire online presence should feel like a curated gallery.

Percepción Social

exclusive, high-quality, and aspirational

Ejemplos de Copy

• •Introducing the 'Serena' dress. Woven from Lombardian silk and inspired by the quiet confidence of dawn. Each stitch is a whisper of tradition, a testament to the art of handmade elegance. This is not just a dress; it is a story waiting to be worn. Discover the collection, link in bio.
• •Fashion that Honors the Future. We choose slow. We choose craft. We choose sustainability. Our garments are made to last, created with respect for the planet and for the hands that make them. Wear the change.
• •The beginning of every E-TELIER story... selecting fabrics that speak. We believe in quality you can feel and traceability you can trust. #MadeInItaly #SlowFashion
• •The 'Martina' Blazer: A silhouette of timeless power. Tailored by hand from upcycled Italian wool, its structure is precise, yet its feel is soft against the skin. Featuring hand-carved buttons and a silk lining, this blazer is an investment in enduring style and conscious craftsmanship. Made to order, just for you.
• •E-TELIER was born from a love story: a love for heritage, for the hum of a sewing machine, for the beauty of a perfectly executed garment. We stand against the transient trends of fast fashion and dedicate our craft to creating pieces with soul. Each creation is a piece of our heart, from our atelier to your wardrobe.