Brand Tone

Encouraging and Inspirational, Community-Oriented and Relational, Sincere and Heartfelt, Modern and Design-Conscious, Joyful and Positive

Brand Values

• •Faith-Integration
• •Biblical Truth
• •Community and Connection
• •Encouragement and Equipment
• •Beautiful Design
• •Sharing the Gospel

Best Practices

• •Always Root in Scripture and Faith: Ensure that the core message, even subtly, ties back to Christian values, biblical truths, or the life of faith. Use words like 'encouragement,' 'truth,' 'faith,' 'blessing,' 'grace,' and 'gospel.'
• •Maintain an Encouraging and Uplifting Voice: Frame messages positively. Focus on hope, joy, support, and the uplifting aspects of faith. Avoid overly stern or judgmental language.
• •Emphasize 'Weaving Faith into Everyday Life': Highlight the practical application of faith through the products. Show how items can be reminders or conversation starters in daily routines.
• •Foster a Sense of Community and Connection: Use inclusive language ('we,' 'us,' 'our community'). Encourage interaction and sharing. Highlight the relational aspect of the brand.
• •Speak from the Heart, Authentically: Let the passion behind the brand's mission shine through. Use sincere language that reflects the founders' story and the brand's genuine desire to serve its audience.

Social Perception

Positive and Supportive, Community-Focused, Purpose-Driven

Copy Examples

• •Headline: Weave Your Faith Into Every Moment. Body: Discover beautifully designed apparel, home goods, and gifts that whisper truth and encouragement throughout your day. Etch.Life: Live your story, rooted in His. Call to Action: Explore the Collection
• •Headline: More Than a Gift, It's a Shared Blessing. Body: Looking for a meaningful present? Our scripture-inspired pieces are crafted to uplift and encourage. Perfect for sharing God's love with those you cherish. Call to Action: Find the Perfect Gift
• •Headline: Start Conversations That Matter. Body: Our unique Christian apparel and accessories are more than just style – they’re gentle invitations to share your faith and connect on a deeper level. Wear your heart, share His hope. Call to Action: Shop New Arrivals
• •Headline: Wrap Your Home in Truth & Beauty. Body: From cozy mugs that warm your hands to art that inspires your soul, Etch.Life brings God's word into the heart of your home. Create a space that reflects your faith. Call to Action: Decorate with Purpose
• •Headline: Join Our Community of Encouragement! Body: Become an Etch.Life Ambassador and connect with a vibrant group of women sharing life, truth, and Jesus. Get early access, special discounts, and be part of a mission to spread His light. Call to Action: Learn More & Join Us on Facebook!