Brand Tone

Promotional, Direct, Enthusiastic/Trendy, Helpful/Solution-Oriented

Brand Values

• •Novelty/Uniqueness
• •Trendiness
• •Value
• •Utility/Practicality
• •Global Sourcing

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., enthusiastic, witty, helpful), vocabulary (words to use/avoid), and grammar style. Share this with anyone creating content.
• •Focus on "Unique & Trending" Benefits: Consistently highlight what makes the products special – their novelty, trendiness, or problem-solving capabilities. Use enthusiastic and benefit-driven language.
• •Use Consistent Visuals and Emojis (Where Appropriate): Ensure product photography and any graphics align with the "cool" and "trendy" vibe. Use emojis thoughtfully on social media to enhance the enthusiastic tone, as seen on their Facebook page.
• •Engage with the Audience in the Brand Voice: When responding to comments or messages, maintain the defined brand tone. If it's enthusiastic and helpful, ensure communications reflect that.
• •Storytelling around "Picks": Emphasize the "curated" or "picked" nature of the products. Create short narratives or highlights explaining why a particular item is a "rare pick" – what problem it solves, why it's trending, or what makes it unique. This reinforces the brand name and value proposition.

Social Perception

General E-commerce Store, Name Ambiguity, Trust (Neutral to Unknown)

Copy Examples

• •Headline: Stop Scrolling, Start Living Smarter! ✨ Body: Discover RarePickr's latest collection of mind-blowing gadgets and unique problem-solvers. Why be ordinary when your life can be extraordinary? Shop now and upgrade your everyday! CTA: Find Your Next Favorite Thing!
• •Headline: The Coolest Gifts You Haven't Found Yet. Body: Tired of the same old gift ideas? RarePickr scours the globe for unique treasures and trending tech that will wow them. From quirky to practical, we've picked the best for you. CTA: Shop Rare. Gift Better.
• •Headline: Your Home, But Cooler. 😎 Body: Unlock a new level of awesome with our unique home & kitchen finds. RarePickr brings you the trending essentials and clever solutions that make everyday living a little more special. CTA: Discover Home Upgrades!
• •Headline: Gadget Guru Approved! 💯 Body: At RarePickr, we're obsessed with the latest tech and innovative gadgets that make life easier and more fun. Get your hands on our top picks before they're gone! CTA: Explore Trending Tech!
• •Headline: Don't Just Follow Trends, Own Them! Body: RarePickr is your secret source for those hard-to-find products everyone's talking about. We bring the unique, the innovative, and the downright cool, straight to your door. CTA: Shop the Hype!