Brand Tone

Friendly, Approachable, Enthusiastic, Trendy, Value-Oriented, Empowering, Inclusive, and Community-Focused (Local)

Brand Values

• •Uniqueness
• •Affordability/Value
• •Customer Focus
• •Trendiness/Being Up-to-Date
• •Quality (implied)

Best Practices

• •Embrace "Uniqueness": Consistently use words like "unique," "exclusive," "special," "one-of-a-kind," and "statement piece" to reinforce this core value. Talk about how the products help customers stand out.
• •Stay Friendly and Conversational: Use contractions (it's, you're), exclamation points (sparingly but effectively), emojis where appropriate (especially on social media), and address the customer directly (using "you," "your"). Avoid overly formal or technical jargon.
• •Highlight Value and Affordability: Clearly communicate good prices, special offers, and the idea of getting stylish, unique items without overspending (e.g., "look amazing for less," "smart style").
• •Be Enthusiastic and Positive: Convey excitement about new products and trends. Use vibrant, positive language that makes customers feel good about the brand and its offerings.
• •Connect with the "Unique Woman": Regularly echo the sentiment "¡Por qué todas las mujeres somos únic@s!" or variations. Create copy that empowers women to express their individuality through fashion, celebrating diverse styles and preferences.

Social Perception

Perceived as a local Terrassa business offering trendy and affordable fashion and accessories. The emphasis on "uniqueness" likely resonates with customers looking for items that are not mass-produced or widely available. The online presence is active and visually driven, catering to a demographic interested in current fashion trends.

Copy Examples

• •Instagram Post (New Arrival - Dress): "✨ Shine unique this weekend! ✨ Our NEW collection of dresses has just landed, full of vibrant colors and styles that scream YOU. Find your perfect match and turn heads without breaking the bank! 😉 Link in bio to shop! #esUnic #NewCollection #DressToImpress #TerrassaModa #UniqueStyle #AffordableFashion"
• •Facebook Ad (Jewelry Promotion): "💎 Sparkle every day! 💎 Discover our stunning stainless steel jewelry at prices you won't believe. Perfect for gifting or treating yourself! Because every woman is unique and deserves to shine. ✨ Shop now: [Link to Jewelry Page] #esUnicJoyas #BisuteriaAcero #RegalosUnicos #Terrassa"
• •Website Banner (General): "esUnic: Your Style, Your Statement. ✨ We bring you unique fashion and accessories weekly, so you can always express your authentic self. Feel fabulous, spend less! #BeUnic"
• •TikTok Video Caption (Outfit of the Day): "OOTD vibes from esUnic! 💖 Rocking this [item name] today. Comfy, chic, and totally unique! 😉 What are your fave pieces from our store? Let us know! 👇 #esUnicTerrassa #TrendyLook #FashionFun #ShopLocalTerrassa #GetTheLook"
• •Email Newsletter Subject Line: "🤫 Psst... Your Weekly Dose of Unique is Here! + A Special Treat Inside!" (Body could highlight new arrivals and a small discount or free shipping offer).