Brand Tone

Empowering, Sensual, Confident, Approachable, Informative and Helpful

Brand Values

• •Female Empowerment
• •Quality & Comfort
• •Variety & Inclusivity
• •Customer Satisfaction
• •Passion & Fantasy

Best Practices

• •Define Your Woman: Always write as if you are speaking directly to your target customer – a woman who is exploring her confidence and sensuality. Use language that resonates with her aspirations and desires.
• •Embrace Sensuality, Avoid Crudeness: Focus on empowering and alluring language. Highlight the beauty, feel, and confidence the lingerie brings, rather than being overly explicit.
• •Highlight Benefits Beyond the Product: It's not just lingerie; it's a feeling, an experience, a confidence boost. Emphasize how the products make the wearer *feel*.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy aligns with the style of the product photography and overall website/social media aesthetic (which is currently sensual and appealing).
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, a blog article, or customer service interaction, the empowering, sensual, and confident yet friendly tone should be consistently applied.

Social Perception

Positive Customer Experiences, Specialized Retailer, Trustworthy (for online shoppers), Engaging (on relevant platforms)

Copy Examples

• •Unleash your inner goddess. Discover lingerie that celebrates you. #estringGR #FeelEmpowered
• •Comfort that ignites confidence. Quality you can feel, sensuality you can't ignore. Explore our new collection.
• •Your body, your rules, your fantasy. Find the perfect expression of you at e-string.gr.
• •From everyday elegance to nights of passion, we have the perfect piece to make you feel extraordinary.
• •Dare to be you. Sexy, confident, and undeniably feminine. Shop now and embrace your power.