Brand Tone

Enthusiastic, Modern, Stylish, Eco-Conscious, Community-Focused, Confident, Value-Oriented

Brand Values

• •Sustainability & Environmental Responsibility
• •Innovation & Modernity
• •Quality & Performance
• •Customer Satisfaction & Service
• •Community
• •Freedom & Style
• •Value/Affordability

Best Practices

• •Develop a Brand Voice Chart: Outline what the brand voice IS and IS NOT with specific adjectives and examples for clarity.
• •Focus on 'You' and Community: Address the customer directly using 'you' and 'your,' emphasizing the collective experience by using 'we,' 'us,' and inviting them to 'join our community.'
• •Highlight Benefits with Passion: Explain the benefits with enthusiasm, conveying excitement and the value proposition simultaneously.
• •Integrate Core Values Naturally: Weave in mentions of sustainability, style, and innovation seamlessly into content.
• •Consistent Visual and Textual Language: Ensure the tone of the copy aligns with the visual style of images and videos, using contemporary language and relevant hashtags on social media.

Social Perception

Trendsetters/Stylish, Eco-Friendly Choice, Growing Community, Generally Positive but with Service Improvement Areas, Known on Social Platforms

Copy Examples

• •Headline: Ride the Revolution. Turn Heads, Not Polluted Air. Body: Experience the thrill of the E-Streetbikes e-chopper. Iconic style meets zero-emission power. Join our community of future-riders today and get free shipping on your new journey! #EStreetbikes #ElectricFreedom #EcoChopper
• •Headline: Your Street. Your Statement. Our E-Chopper. Body: Unleash your style with the E-Streetbikes collection. Engineered for an unforgettable ride and a greener planet – we plant a tree for every chopper sold! Discover top performance at unbeatable prices. What are you waiting for? [Link to Shop] #RideElectric #StyleAndSubstance
• •Headline: More Kilometers, More Smiles, Zero Guilt. Body: Go further with E-Streetbikes. Our e-choppers boast an impressive range of up to 120km, powerful motors, and a design that’s as unique as you are. Plus, with our best price guarantee, you're powering a sustainable future without breaking the bank. #SustainableMobility #EChopperLife
• •Headline: Join the Movement: Over 5,000 Riders Can't Be Wrong! Body: From silent city cruising to open-road adventures, our E-Streetbikes e-choppers are redefining personal transport. Become part of the #1 e-chopper community and enjoy exclusive offers, expert support, and the ride of your life. [Link to Facebook Group / Shop] #EStreetbikesCommunity #MarketLeader
• •Headline: Unbox Freedom. Charge Up Your Life. Body: The original since 2019, E-Streetbikes delivers an unmatched blend of classic chopper cool and cutting-edge electric tech. Low maintenance, high fun, and a commitment to a healthier planet. Find your perfect ride today! #ElectricChopper #RideTheFuture