Brand Tone

authentic, educational, respectful, and aspirational

Brand Values

• •Authenticity & Heritage: Commitment to genuine Japanese tea and its traditional methods.
• •Quality: Sourcing superior grade, organic teas from recognized regions like Uji, Kyoto.
• •Sustainability & Ethics: Working with organic microfarms, respecting natural resources and human labor.
• •Customer Education & Experience: Providing knowledge about Japanese tea to enhance appreciation and enjoyment.
• •Accessibility: Aiming to make niche, high-quality Japanese tea available to a wider audience at a reasonable price.
• •Wellness: Implicitly and sometimes explicitly promoting the health benefits associated with their teas.

Best Practices

• •Emphasize Heritage and Authenticity: Always connect products back to their Japanese roots, traditional methods, and direct sourcing from organic microfarms. Use specific location names like Uji or Kyoto where applicable.
• •Educate and Inform: Share knowledge generously. Explain the differences between tea types, the benefits of organic farming, the nuances of brewing, and the cultural significance. Avoid jargon where possible, or explain it clearly.
• •Use Respectful and Mindful Language: Reflect the brand's values by using language that conveys respect for nature, the farmers, Japanese culture, and the mindful experience of drinking tea. Words like "harmony," "tranquility," "dedication," and "artistry" can be effective.
• •Maintain a Premium yet Accessible Voice: While highlighting the superior quality and niche aspect, ensure the language remains welcoming and not elitist. Focus on the enriching experience the tea offers to everyone.
• •Be Visually and Textually Cohesive: Ensure that the copy complements the high-quality, serene, and often minimalist visual aesthetic seen on Instagram and the website. The language should evoke the same sense of calm, quality, and authenticity as the imagery.

Social Perception

A provider of high-quality, authentic Japanese teas. Trustworthy and knowledgeable. Premium yet accessible. Focused on customer satisfaction.

Copy Examples

• •Experience Uji's True Essence: Our Organic Ceremonial Matcha – stone-ground in tradition, savored in tranquility.
• •Did you know? Our sun-nourished Sencha is crafted on family microfarms, preserving generations of Japanese tea artistry. Every leaf tells a story of dedication and pure, organic flavor. Learn more about its journey from farm to your cup on our blog. #EstradoraTea #JapaneseHeritage #OrganicSencha
• •Estradora: More Than Tea. It's a Ritual. Discover authentic Japanese organic teas, sourced with respect for nature and tradition. Elevate your daily moments.
• •A Gift from Japan: Enjoy 15% Off Your Estradora Organic Tea Journey.
• •Indulge in the 'Jade Dew' of Japanese tea. Our Gyokuro is shade-grown by master farmers, offering a uniquely sweet, umami-rich flavor and vibrant green hue. A testament to organic purity and the art of tea.