Brand Tone

Authentic, Educational, and Serene

Brand Values

• •Uncompromising Quality
• •Respect for Tradition
• •Purity and Transparency
• •Partnership and Accessibility

Best Practices

• •Lead with Sensory and Evocative Language
• •Frame the Product as a Ritual
• •Educate to Build Authority
• •Maintain a Consistent Vocabulary of Quality
• •Segment Communication by Platform

Social Perception

Niche, Premium, and Trusted

Copy Examples

• •A moment of stillness in a demanding day. Our Ceremonial Grade Matcha OKA, sourced from the first spring harvest in Uji, offers a smooth, vibrant taste with no bitterness. It's more than tea; it's a ritual that centers the mind and restores focus. Transform your break into a tradition.
• •Deadline pressure? Endless meetings? Swap coffee jitters for calm, sustained energy. Estradora's authentic Japanese matcha provides a mindful path to clarity and productivity. Organically grown and delivered from Cyprus. Elevate your workday.
• •From the Heritage Gardens of Japan to Your Cup. Experience Authentic Ceremonial Matcha.
• •The Art of Calm: Discover Hojicha, Your Evening Matcha Alternative
• •Elevate the wellness experience for your clients. Estradora offers wholesale access to superior grade, organically farmed Japanese matcha and leaf teas. Partner with us to bring the authentic taste of tradition and quality to your café, spa, or wellness center. Direct sourcing and full transparency guaranteed. Visit our website to open a wholesale account. #JapaneseTea #Wholesale #B2B #CyprusBusiness #Wellness