Brand Tone

Playful, Enthusiastic, and Fan-Oriented

Brand Values

• •Joy and Fun: Offering products that bring delight, humor, and entertainment.
• •Fandom and Passion: Catering to fans of specific movies, series, music, and characters, allowing them to express their interests.
• •Gift-Giving: Positioning themselves as a go-to source for unique and thoughtful presents ("Estas en la mejor pagina para regalar").
• •Novelty and Uniqueness: Providing items that are not mainstream and offer a distinct appeal.
• •Accessibility: Products are listed on multiple platforms, suggesting a desire to reach a broad audience.

Best Practices

• •Embrace Exuberance: Use exclamation points (sparingly but effectively), emojis relevant to the brand's playful and fan-centric nature (✨🎉😉🚀🧙‍♂️), and enthusiastic adjectives (awesome, fantastic, magical, Kuku-tastic).
• •Speak the Fan Language: Incorporate relevant slang, inside jokes (where appropriate and widely understood), and references from the fandoms you cater to. This shows authenticity and connection.
• •Keep it Light and Approachable: Avoid overly formal or technical jargon. Use contractions (it's, you're, we've) and a conversational style as if talking to a friend who shares the same interests.
• •Focus on Fun and Gifting: Frame products not just by their features but by the joy, surprise, or statement they bring, especially when positioned as gifts. Use phrases like "the perfect gift for..." or "brighten someone's day with...".
• •Develop a "Kuku" Lexicon: If appropriate, subtly weave in brand-specific playful terms (like "Kuku-tastic," "Kuku-approved," or "Get Kuku") to build a unique brand voice, as seen with the name "EstoyKuku" itself. Ensure it remains charming and not overdone.

Social Perception

The playful nature of the brand and its products suggests a generally positive and lighthearted image among those familiar with it.

Copy Examples

• •Headline (General): "Level Up Your Gift Game! ✨ Find Kuku-tastic treasures that'll make them smile!" *Body:* "Tired of boring gifts? EstoyKuku is your secret stash for awesome finds! From magical music boxes to gear for your favorite fandom, we've got the cool stuff that says 'You're awesome!'"
• •Product (Harry Potter item): "Calling all Witches & Wizards! 🧙‍♂️✨ Your owl post is here! Grab this [Product Name] and show off your Hogwarts pride. Perfect for potion-making (or just your morning coffee!). #EstoyKukuMagic"
• •Social Media (New Arrivals): "🚨 NEW DROP ALERT! 🚨 Get ready to geek out! Freshly unpacked and Kuku-approved goodies have landed. Tap to shop before they vanish like a house elf with a sock! 😉 [Link]"
• •Promotion (e.g., Free Shipping): "Want Kuku-goodies delivered for FREE? 🎉 Load up your cart with [Amount] of fan-tastic finds, and we'll zap it to your Santiago doorstep, no charge! Happy hunting! 🚀" (Based on "Envíos Gratis en Santiago sobre $30.000")
• •Brand Story Snippet (About Us/Social): "Why 'EstoyKuku'? Because we're absolutely Kuku for cool, quirky, and fan-tastic finds! We believe life's too short for dull stuff. Join our tribe of happy geeks and gift-giving heroes! 🥳"