Brand Tone

professional, supportive, and practical

Brand Values

• •Quality
• •Expertise & Education
• •Partnership
• •Accessibility

Best Practices

• •Speak as the Expert Partner
• •Prioritize Practicality
• •Use the Language of the Craft
• •Maintain a Supportive and Encouraging Voice
• •Be Consistent Across All Channels

Social Perception

The public perception of Estoque do Marceneiro appears to be that of a specialized and reliable supplier for a niche market. The brand is perceived as a knowledgeable resource within the woodworking community. Customers likely view it as a go-to source for specific, high-quality components like edge banding. The focus on educational content fosters a perception of a brand that cares about the craft and its practitioners, building trust and credibility.

Copy Examples

• •The detail that makes all the difference. Our PVC edge bands offer the perfect finish and durability your projects deserve. Explore hundreds of patterns matching the main MDF panels in the market. Shop now. #EstoqueDoMarceneiro #Marcenaria #AcabamentoPerfeito
• •Is your inventory a mess? Effective stock management can save you time and money. Our new blog post gives you 5 practical tips to organize your workshop supplies and never run out of that essential screw again. Read now and simplify your routine! #MarcenariaDescomplicada #DicasDeMarcenaria #Estoque
• •Quality and Variety Delivered to Your Workshop. Find the exact edge banding and hardware for your custom furniture projects. Fast shipping all over Brazil.
• •Woodworker challenge! What's your go-to technique for a joint this clean? Share your tips with the community! #ComunidadeMarceneira #Woodworking
• •Hi [Customer Name], Keep your projects moving forward. For a limited time, get free shipping on all orders above R$250. Stock up on your essential edge bands, screws, and more. Your next masterpiece is waiting. #EstoqueDoMarceneiro