Brand Tone

Elegant & Luxurious, Warm & Personal, Confident & Empowering, Practical & Functional, Conscious & Mindful

Brand Values

• •Design Excellence & Functionality
• •Quality & Durability
• •Sustainability & Ethical Practices
• •Empowerment & Confidence
• •Family & Legacy
• •Customer Centricity

Best Practices

• •Embrace "Luxurious Practicality": Always balance the sophisticated, high-end feel with the genuine usefulness and clever design of the products. Use descriptive adjectives that evoke both elegance (e.g., "sculptural," "chic," "refined") and functionality (e.g., "organized," "effortless," "durable").
• •Weave in the Founder's Story and Values: Subtly remind the audience of the brand's origins – the interior design expertise, the family inspiration, and the commitment to vegan and sustainable materials. This adds authenticity and depth.
• •Focus on the "Feeling": Beyond the features, describe how using an ESTETIKA bag makes the customer *feel* – confident, organized, elegant, empowered, and joyful in their beauty rituals.
• •Maintain a Warm and Approachable Tone: While luxurious, avoid being aloof. Use inclusive language, share customer testimonials, and maintain a friendly, personal touch in communications, reflecting the "handwritten note" ethos.
• •Highlight Conscious Choices: Consistently mention the use of vegan leather and recycled materials to appeal to ethically-minded consumers and reinforce this core brand value. Ensure this is communicated as a premium, desirable feature, not just a footnote.

Social Perception

Chic, high-end accessories that elevate everyday beauty routines, offering a desirable, more affordable luxury alternative. Known for quality, style, functionality, and packaging. Appreciated for practicality and thoughtful design features.

Copy Examples

• •Headline: "Elegance, Organized. Discover the Art of Beauty with ESTETIKA." Body: "Tired of the chaos in your cosmetic bag? Experience the ESTETIKA difference. Our Australian-designed, vegan leather makeup bags blend timeless style with intuitive functionality, so your beauty essentials are always beautifully at hand. Crafted with care, designed for life." Call to Action: "Explore the Collection"
• •Headline: "More Than a Bag, It's a Ritual. Elevate Your Everyday." Body: "From Wanda's vision, inspired by generations of women, comes a beauty accessory that transforms your routine. ESTETIKA bags are more than storage; they're a daily reminder to embrace your confidence. Luxurious, sustainable, and exquisitely practical." Call to Action: "Find Your Perfect Bag"
• •Headline: "Sustainable Luxury That Travels With You." Body: "Beauty on the move shouldn't compromise your values or your style. Our award-winning vegan makeup bags are crafted from recycled materials and premium vegan leather, offering a chic and conscious choice for the modern muse. Pack beautifully, live mindfully." Call to Action: "Shop Eco-Chic"
• •Headline: "The Secret to Effortless Beauty? It’s All in the Bag." Body: "Imagine a makeup bag that opens flat, keeps everything in sight, and looks stunning on your vanity. That’s ESTETIKA. Designed by an interior designer for ultimate beauty and function, it’s the upgrade your routine deserves." Call to Action: "Discover the Design"
• •Headline: "Gift Yourself (or Someone Special) a Touch of ESTETIKA." Body: "Beautifully packaged and thoughtfully designed, an ESTETIKA makeup bag is more than a gift – it’s an experience. Loved by beauty enthusiasts for its luxurious feel and practical design, it’s the perfect way to show you care." Call to Action: "Shop Gifts of Style"