Brand Tone

Educational, Inspiring, Nostalgic, Traditional, Enthusiastic, Passionate, Community-Oriented, Supportive, Safety-Conscious, Responsible

Brand Values

• •Education and STEM Promotion
• •Safety
• •Quality and Reliability
• •Innovation
• •Customer Experience and Support
• •Inspiring Imagination and Dreams
• •Legacy and Heritage

Best Practices

• •Prioritize 'Ignite Imagination': Frame copy around the core idea of sparking curiosity, learning, and the thrill of discovery, whether for a child's first launch or an experienced hobbyist's advanced build.
• •Balance Nostalgia with Innovation: Acknowledge the brand's rich heritage and the 'classic' appeal while also highlighting new technologies, partnerships (like Blue Origin), and the evolving nature of the hobby.
• •Emphasize Safety and Education: Seamlessly integrate messages about safe rocketry practices and the educational benefits (STEM) into product descriptions, blog posts, and social content.
• •Foster Community and Shared Experience: Use inclusive language ('fellow rocketeers,' 'join the community'). Encourage user-generated content and interaction. Share stories and achievements from customers.
• •Maintain Enthusiasm and Passion: Let the genuine excitement for model rocketry shine through. Use active verbs and vivid descriptions that convey the thrill of the launch and the satisfaction of the build.

Social Perception

Trusted Authority, Nostalgic Favorite, Educational Tool, Community Hub, Accessible and Fun, Quality Products

Copy Examples

• •Headline (Educational/Inspiring): 'Launch More Than a Rocket. Ignite a Passion for Discovery. Estes: Building the Next Generation of Innovators Since 1958.'
• •Social Media Post (Enthusiastic/Community): 'Weekend forecast: 100% chance of awesome! 🚀 What Estes rocket are you launching? Share your flight pics with #EstesRockets and inspire the fleet!'
• •Product Description Snippet (Nostalgic/Trusted): 'Just like you remember, only better. The Estes Alpha III® – the classic beginner rocket that has sparked imaginations for decades. Introduce a new generation to the timeless thrill of model rocketry.'
• •Email Subject Line (Excitement/New Product): 'NEW from Estes! Reach for New Heights with the [New Rocket Name] Kit!'
• •Website About Us Snippet (Values-Driven): 'For over 65 years, Estes has been dedicated to fueling curiosity and education through the wonder of model rocketry. We believe in safe launches, quality craftsmanship, and the power of a shared adventure. Join the Estes family and let's reach for the stars, together.'