Brand Tone

Elegant & Sophisticated, Friendly & Personal, Confident & Stylish, Passionate & Knowledgeable

Brand Values

• •Uniqueness & Originality
• •Quality & Craftsmanship
• •Customer Focus & Personalization
• •Elegance & Timeless Style
• •Comfort & Fit
• •Reasonable Pricing

Best Practices

• •Emphasize European Craftsmanship and Uniqueness: Consistently highlight that the pieces are hand-selected from Europe, focusing on their unique design, quality materials, and superior craftsmanship. Use phrases like "curated European collections," "artisan details," and "exclusive designs."
• •Maintain a Personal and Welcoming Voice: Reflect Stella's personal touch in the copy. Use warm, inviting language. Address the customer directly and offer styling advice or insights, as if speaking to a friend. Share stories behind pieces or collections when possible.
• •Focus on Timeless Style and Confidence: Position the clothing not just as trendy items, but as timeless investments that make the wearer feel elegant and confident. Use empowering language that resonates with the "modern and elegant woman."
• •Highlight Quality and Comfort: Regularly mention the quality of the fabrics (e.g., "soft knitwear," "natural fabrics") and the comfortable, perfect fit, especially for signature items like pants. This reinforces the value beyond just aesthetics.
• •Be Consistent Across All Platforms: Ensure the tone – elegant, personal, confident, and passionate – is reflected in website copy, social media posts, email newsletters, and any in-store communications. Visuals should also align with this sophisticated yet approachable aesthetic.

Social Perception

Positive & Appreciative, Trusted & Valued for Service, Go-To for Special Finds, Welcoming & Friendly

Copy Examples

• •Headline: Discover Your Signature European Style. Body: At Estell Boutique, we travel to Europe to hand-select timeless pieces that speak to your individuality. Experience quality craftsmanship and designs that feel as exquisite as they look. Let Stella help you find the perfect ensemble to express your unique elegance. #EstellBoutique #EuropeanFashion #TimelessStyle
• •Headline: More Than Just Clothing, It's a Feeling. Body: "Classy but sassy," our curated collection of European knitwear, perfectly fitting pants, and elegant dresses is chosen with you in mind. We believe in fashion that empowers and instills confidence. Visit us and let's find pieces you'll love for years to come. #MontanaAveStyle #SantaMonicaBoutique #PersonalStyling
• •Headline: The Art of Dressing, Perfected in Europe. Curated for You. Body: Estell Boutique brings you the distinctiveness of European design, where every stitch and fabric tells a story of quality and elegance. From everyday chic to special occasion stunners, discover apparel that’s uniquely you, at prices that will delight. #UniqueDesigns #QualityCraftsmanship #EstellStyle
• •Headline: Your Personal Stylist Awaits on Montana Ave. Body: Finding that perfect outfit should be a joy. Stella, owner and your personal style confidante, is here to guide you through our hand-picked European collections. Experience the difference of truly personalized shopping. #ShopEstell #FashionExpert #FeelConfident
• •Headline: Timeless Elegance, Modern Woman. Body: Step into Estell Boutique and explore a world where classic style meets contemporary flair. Our European-sourced apparel, known for its exceptional fit and comfort, is designed for the discerning woman who values originality and quality. #ElegantApparel #ModernWoman #EuropeanChic