Brand Tone

friendly, approachable, and relatable, with an undercurrent of expertise and genuine care.

Brand Values

• •Modesty & Style
• •Quality & Comfort
• •Inclusivity
• •Customer Confidence
• •Affordability/Value
• •Authenticity & Connection
• •Solution-Oriented

Best Practices

• •Embrace 'Real Talk': Use clear, straightforward language. Avoid overly formal or technical jargon. Speak like you're talking to a friend, offering helpful advice.
• •Highlight Solutions & Benefits: Focus on how the products solve a problem (e.g., finding stylish modest wear, comfortable everyday options) and the confidence or ease they bring.
• •Be Relatable and Empathetic: Acknowledge the challenges of finding good modest clothing. Share a bit of the 'why' behind the brand. Use 'we' to foster a sense of community.
• •Incorporate a Personal Touch (Authentically): Where appropriate (especially on social media), let the personalities behind the brand shine. Share styling tips, behind-the-scenes glimpses, or respond to comments in a warm, engaging manner, like Annette does.
• •Maintain Consistency Across Platforms: While the specific content may vary (e.g., more visual on Instagram, potentially longer-form on a blog), the core friendly, helpful, and confident tone should be recognizable everywhere, from website copy to social media captions and customer service interactions.

Social Perception

Customers praise the comfort, quality, fit, and style of the clothing. Denim skirts and basic essentials are frequently highlighted. The brand is seen as a 'go-to' for modest and stylish apparel. Customers appreciate that Esteez successfully combines modesty with contemporary fashion. Annette and Dayhan are well-liked for their online presence, which is seen as more than just a clothing company, offering daily inspiration and laughs. This personal touch seems to foster loyalty. The availability of Annette for style and fit advice is a positive aspect. The outlet is perceived as a place to get favorite Esteez items at discounted prices.

Copy Examples

• •Headline: Finally! Modest skirts you’ll *actually* love to wear. Body: Tired of the endless search for skirts that are stylish, comfy, AND offer the coverage you want? We get it. That’s why our [Product Name, e.g., 'Everyday Denim Skirt'] is designed by women, for women, blending on-trend looks with all-day comfort. Feel confident and fabulous, effortlessly! Shop now and discover your new favorite.
• •Headline: Your Go-To for Chic Modesty. Body: From busy mornings to relaxed evenings, Esteez Outlet brings you the modest styles you love at prices that make sense. Our [Product Name, e.g., 'Soft Cotton Layering Top'] is a wardrobe staple – perfect for layering or wearing on its own. Quality you can feel, style you can trust. Find your perfect fit today!
• •Headline: "Designed by women, for women." Real style, real comfort. Body: We believe modest fashion should empower you. That’s why we focus on high-quality fabrics, inclusive sizes, and timeless designs that make you feel amazing. Like our popular [Product Name, e.g., 'Rachel Flary Dress'] – it’s the perfect blend of elegance and ease. Join the Esteez family!
• •Headline: Say Goodbye to "Frumpy" Modest Wear. Body: Esteez is here to redefine modest fashion with pieces that are relaxed, on-trend, and make you shine. Our [Product Name, e.g., 'Miami Pencil Skirt'] offers a sleek silhouette without compromising on your values or comfort. Elevate your everyday style with confidence.
• •Headline: Annette’s Pick of the Week! ✨ Body: "Hey everyone! This week, I’m obsessed with our [Product Name, e.g., 'Elbow Sleeve Henley Top']. It’s incredibly versatile, super soft, and the fit is just *chef’s kiss*! Perfect for [occasion/styling tip]. Got questions on how to style it or find your size? Send me a DM @esteezonline – I’m here to help! Shop it now on Esteez Outlet before it’s gone!"