Brand Tone

Supportive and Encouraging, Empowering, Calm and Gentle, Inspirational, Understanding and Empathetic

Brand Values

• •Self-Love and Self-Worth
• •Positivity and Optimism
• •Personal Growth and Empowerment
• •Well-being and Mental Health
• •Authenticity

Best Practices

• •Use Gentle and Encouraging Language: Always opt for words that are supportive, kind, and uplifting. Avoid harsh, demanding, or overly clinical terms. Phrases like 'gently guide,' 'nurture your worth,' 'little whispers of encouragement' align with this.
• •Maintain a Positive Frame: Focus on the positive outcomes and feelings the affirmations can bring (e.g., 'unlock a more confident you,' 'brighten your day') rather than dwelling excessively on the negative states they aim to alleviate. While acknowledging struggles is important for empathy, the overall message should be hopeful.
• •Emphasize Empowerment and Self-Compassion: Craft messages that empower the reader to take an active role in their well-being while also promoting self-kindness. Highlight that the journey of self-esteem is personal and that being gentle with oneself is key.
• •Incorporate Affirmative Statements Directly (Sparingly and Naturally): Weave short affirmations or affirmative phrases into the copy where appropriate, reflecting the core product. For example, 'You are worthy,' 'You've got this.' This reinforces the brand's purpose.
• •Visual and Textual Harmony: Ensure that the calm, clean, and aesthetically pleasing visual style of the website and social media is matched by copy that is equally uncluttered, easy to read, and emotionally resonant. Use emojis thoughtfully to enhance warmth and approachability (✨,💖, ❤️).

Social Perception

Helpful and Beneficial, A Tool for Positive Change, Nurturing and Safe, Growing Acceptance

Copy Examples

• •Facebook/Instagram Post: 'Feeling overwhelmed? Pause. Breathe. Remind yourself: 'I am capable, I am strong, and I am worthy of peace.' ✨ Our new 'Inner Strength' affirmation card deck is here to gently guide you back to your resilient self. Link in bio to discover more. #EsteemAffirmations #DailyPower #YouAreWorthy #SelfLoveJourney #PositiveMindset'
• •Product Description (for a digital download): 'Unlock a more confident you, one thought at a time. Our 'Seeds of Self-Esteem' digital affirmation collection provides instant access to powerful, uplifting statements designed to nurture your self-worth and brighten your day. Download now and start your journey to a more positive inner dialogue. Perfect for your vision board, journal prompts, or daily meditation. #DigitalAffirmations #SelfEsteemBoost #MindfulLiving #EsteemAffirmations #InvestInYourself'
• •Email Subject Line: 'A Little Reminder: You've Got This ❤️' Email Body Snippet: 'Hi [Name], In the hustle of daily life, it's easy to forget just how incredible you are. At Esteem Affirmations, we believe in the power of gentle reminders. Our affirmation cards are designed to be those little whispers of encouragement, helping you reconnect with your inner strength and worth. Explore our collection and find the words that resonate with your journey today. [Link to Shop]'
• •Instagram Story (sequence of 3): Story 1 (Image: Calming background with text): 'Today's Gentle Thought:' Story 2 (Image: Product shot of an affirmation card): Card: 'I embrace my journey with patience and self-compassion.' Caption: 'Little reminders for big shifts. ✨ #EsteemAffirmations' Story 3 (Image: Text with a swipe-up link): 'Need a daily dose of positivity? Swipe up to explore our affirmation cards! 💖'
• •Blog Post Intro: 'Ever feel like your inner critic is the loudest voice in the room? You're not alone. Cultivating self-esteem is a journey, not a destination, and powerful tools like daily affirmations can light the way. In this post, we explore how simple, consistent positive statements can help you rewrite your narrative and step into your inherent worth. Let's begin this gentle transformation together. #AffirmationPractice #SelfWorth #PositiveChange #EsteemAffirmations'