Brand Tone

Elegant, Sophisticated, Sensory, Evocative, Natural, Respectful, Authentic, Expert, Poetic, and Refined.

Brand Values

• •Refinement and Elegance
• •Respect for Nature
• •Innovation
• •Sharing & Art of Living
• •Authenticity & Craftsmanship
• •Quality

Best Practices

• •Embrace Elegant Language: Use sophisticated, descriptive, and evocative vocabulary that reflects the luxury and refinement of the brand. Avoid overly casual slang or colloquialisms.
• •Focus on Sensory Experience: Describe not just the notes of a fragrance, but the feelings, memories, and atmosphere it creates. Appeal to the senses beyond just smell (e.g., the beauty of the object, the warmth of a candle).
• •Highlight Heritage and Expertise: Subtly weave in the brand's long history, French origins, and craftsmanship to build trust and reinforce its premium positioning.
• •Maintain Visual Consistency: Ensure that the tone of the copy is mirrored in the visual elements used across all platforms – elegant, high-quality imagery that evokes a sense of calm, luxury, and nature.
• •Communicate Values Authentically: When discussing natural ingredients or sustainability, do so in a way that is genuine and informative, reflecting the brand's deep-seated commitment rather than just a trend.

Social Perception

Estéban Paris Parfums is generally perceived as a high-quality, luxury brand offering sophisticated and refined home fragrances. Customers appreciate the unique and lasting scents that are distinct but not overpowering. The brand's French origin adds to its cachet and perceived quality. There's a strong appreciation for the aesthetic appeal of the products, which double as decorative items. The commitment to natural ingredients and sustainability is increasingly recognized and valued. While considered a premium brand with higher price points, many customers feel the quality justifies the cost. They are seen as experts in home fragrance with a long-standing reputation.

Copy Examples

• •Headline: Elevate Your Everyday: The Art of French Living, Scented by Estéban Paris. Body: For over 40 years, Estéban Paris has captured the essence of French refinement in every fragrance. Discover our exquisite home scents, crafted with nature's finest ingredients, and transform your space into a sanctuary of well-being. Call to Action: Explore the Collections.
• •Headline: More Than a Fragrance, An Emotion. Body: Each Estéban Paris creation is a poetic journey. From the warm embrace of Teck & Tonka to the delicate whisper of Neroli, our scents are designed to evoke cherished memories and inspire new moments of joy. Experience the authentic craftsmanship of a Parisian perfumer. Call to Action: Find Your Signature Scent.
• •Headline: Consciously Crafted, Beautifully Scented. Body: Indulge in luxury that respects the world around us. Our home fragrances are made with 100% vegetable wax, natural essences, and presented in refillable, recyclable designs. Embrace the harmony of nature and sophistication with Estéban Paris. Call to Action: Discover Our Sustainable Choices.
• •Headline: The Essence of Parisian Elegance, Now in Your Home. Body: Let the subtle artistry of Estéban Paris infuse your home. Our diffusers, candles, and sprays are more than scents; they are decorative treasures that whisper tales of French heritage and olfactory innovation. Call to Action: Shop Home Décor Scents.
• •Headline: Unlock a World of Sensory Delights. Body: Since 1980, Estéban Paris has been dedicated to the "art of living well together." Share the gift of exquisite fragrance and create an ambiance of refined comfort for yourself and your loved ones. Call to Action: Gift an Estéban Experience.