Tono de Marca

Empowering & Confident, Friendly & Approachable, Ethical & Conscious, Trendy & Fun, Inclusive & Welcoming

Valores de Marca

• •Cruelty-Free
• •Vegan
• •High Quality & Performance
• •Affordability
• •Inclusivity & Diversity
• •Ethical Practices & Positive Impact

Mejores Prácticas

• •Always weave in keywords like "vegan," "cruelty-free," "pigmented," and "inclusive" naturally within the copy.
• •Use positive and confident language that encourages self-expression and makes the customer feel good.
• •Avoid overly technical jargon. The tone should feel like talking to a knowledgeable and enthusiastic friend.
• •Emphasize that the products are high-performance while also being budget-friendly.
• •Clearly communicate the brand's commitments and maintain honesty in product descriptions and claims.

Percepción Social

Positive Product Performance, Ethical Brand, Good Value, Trendy and Current, Trustworthy, Growing Recognition

Ejemplos de Copy

• •Unleash your artistry! ✨ Our NEW [Palette Name] is packed with 9 intensely pigmented, vegan shades that blend like a dream.
• •Beauty without compromise. At Estate Cosmetics, we believe in high-performance makeup that’s 100% vegan, cruelty-free, AND accessible. 🐰💖
• •Get ready to glow like never before with our Spacebound Cream Highlighter! This super-pigmented, blendable formula melts into your skin for a radiant, long-lasting sheen
• •Quick glam on a budget! 😉 Watch how I get this [Look Type, e.g., 'sultry smokey eye'] using our [Product Name].
• •Treat Yourself! 🎉 Up to 30% OFF Your Fave Vegan & Cruelty-Free Makeup!