Brand Tone

Authentic, Reflective, and Joyful

Brand Values

• •Artisanal Craftsmanship
• •Personal Storytelling
• •Joy and Functionality
• •Resilience and Rediscovery
• •Connection

Best Practices

• •Always Tell the Story
• •Use "I" and "My"
• •Balance Art and Function
• •Emphasize the "Handmade" Element
• •Maintain a Joyful and Hopeful Tone

Social Perception

The brand is perceived as a high-quality, artisanal creator of unique ceramic art. Customers and followers on social media respond positively to the aesthetic of the work and the personal narrative behind it. The perception is that of purchasing a piece of art directly from the artist, which adds a layer of value and connection to the product. The limited but positive online footprint suggests a respected and authentic small business.

Copy Examples

• •Morning light on a new collection of mugs. Each one is hand-carved and holds a piece of a 20-year journey. May they be part of your quiet, everyday rituals. Shop the drop this Friday at 7 PM EST. #EStarkCeramics #HandmadePottery #EverydayArt
• •From law books to clay-covered hands, my path to ceramics has been anything but ordinary. E. Stark Ceramics is the culmination of a life spent exploring—first justice, then the world, and now, the vibrant possibilities of porcelain. Each piece tells a story, and I hope it becomes a part of yours.
• •A little joy for your inbox (and your kitchen!)
• •Wear a piece of art. These porcelain earrings are individually shaped and glazed, making each pair a unique statement. Lightweight, elegant, and inspired by the journey back to what you love.
• •The final touch of color before the magic of the kiln. I love this part of the process—where each piece truly finds its personality. #CeramicArt #StudioLife #ArtistProcess