Brand Tone

friendly, enthusiastic, and creative

Brand Values

• •Creativity and Self-Expression
• •Community
• •Joy and Passion
• •Customer Focus
• •Eco-consciousness
• •Affordability/Value

Best Practices

• •Embrace Enthusiasm: Use positive and joyful language. Words like "delightful," "charming," "beautiful," and "inspire" align with the brand's passion.
• •Foster Community: Encourage interaction by asking questions, inviting users to share their work, and using community-focused hashtags.
• •Be Inspirational: Focus on the creative possibilities that the products unlock. Frame product descriptions and social media posts around the idea of creation and self-expression.
• •Maintain a Friendly Voice: Whether it's an email, social media reply, or website copy, keep the tone approachable and warm, as if talking to a fellow crafting enthusiast.
• •Highlight Shared Values: Regularly weave in mentions of core values like the joy of creativity, the importance of eco-consciousness, and the love for vintage aesthetics.

Social Perception

Customers generally perceive Estarcase positively. Reviews and social media comments frequently praise the beauty, quality, and variety of the products. Many express excitement about receiving and using the supplies and share their creative projects. The brand is often described as a favorite shop for journaling and scrapbooking needs. Some reviewers mention the "vintage" and "aesthetic" appeal of the items.

Copy Examples

• •Headline: Unleash Your Inner Artist: Vintage-Inspired Scrapbooking Awaits! Body: Dive into a world of delicate papers, charming stickers, and whimsical tapes. At Estarcase, we believe everyone has a story to tell. Let our treasures help you craft yours. #EstarcaseCreations #ScrapbookLove
• •Headline: From Our Craft Table to Yours: The Joy of Beautiful Supplies! Body: We're passionate about finding the most delightful scrapbooking goodies because we use them too! Get inspired by our latest collection and share the joy. Tag @Estarcase to be featured! #HappyCreating #JournalCommunity
• •Headline: New Arrivals! Spark Your Next Masterpiece. Body: Freshly picked vintage-style stickers, dreamy washi tapes, and unique paper packs have just landed! What will you create next? Explore the collection and let your imagination bloom. #VintageScrapbooking #CraftSupplies
• •Headline: More Than Just Supplies, It's a Creative Journey. Body: Join our community of happy creators! Find everything you need to bring your journaling and scrapbooking visions to life. Beautiful, affordable, and inspiring – that's the Estarcase promise. #ScrapbookInspo #CreativeLife
• •Headline: Consciously Crafting: Beautiful Supplies, Eco-Friendly Packaging. Body: We love beautiful things, and we love our planet! Your Estarcase order arrives in recycled and biodegradable packaging, so you can create with a happy heart. #EcoFriendlyCrafts #SustainableScrapbooking