Brand Tone

aspirational yet accessible and friendly

Brand Values

• •Convenience
• •Variety & Quality
• •Customer Experience
• •Celebration & Social Connection

Best Practices

• •Lead with Lifestyle, Follow with Product: Frame the copy around the experience (the party, the relaxing evening, the fancy dinner) before focusing on the product details. Sell the moment, not just the bottle.
• •Use a "You" Focus: Address the customer directly. Use words like "your," "you," and "your home" to make the message personal and relatable (e.g., "Turn your balcony into the best bar," instead of "Our gin is perfect for bars").
• •Maintain the "Aspirational yet Accessible" Balance: Use high-quality visuals and sophisticated language, but always include a clear, simple call-to-action (e.g., "Order now," "Get it delivered") and highlight convenience to make it feel achievable.
• •Emphasize Action and Creation: Continue leveraging the "Hazlo Tu Mismo" (Do It Yourself) angle. Use active verbs that inspire creativity: "create," "mix," "discover," "transform," "upgrade."
• •Be Consistent Across Platforms, but Adapt the Format: The core tone—friendly, aspirational, convenient—should be the same everywhere. However, the copy's length and style should adapt: concise and catchy for TikTok, visually driven and slightly more descriptive for Instagram, and potentially more detailed for email or the website.

Social Perception

reliable and convenient local provider, a go-to source for quick delivery of a wide variety of liquors for social events or personal enjoyment, seen as a modern, digital-first liquor store.

Copy Examples

• •Your weekend just found its new protagonist. Discover the infused flavor of [Gin Brand] and turn your balcony into the best bar in town. Ready to create? Order now and get it in 2 hours. #HazloTuMismo #GinTonic #EstanteriaEnCasa
• •A toast for every occasion. Whether it's for a romantic dinner or a virtual hangout with friends, we have the perfect wine. Explore our selection and get 15% off when you buy 3 or more bottles. We'll bring the celebration to your door. #VinoADomicilio #Culiacan #EstanteriaPromo
• •Bored of the same old drink? Try this Spicy Mango Margarita: Tequila + Mango Juice + Chili Liqueur + Lime. Shake & Serve. Upgrade your night in 30 seconds. All ingredients delivered to your door. What should we make next? 😉 #CocktailRecipe #Tequila #Delivery
• •Why go out when the party can come to you? Your favorite drinks, spirits, and mixers delivered in under 2 hours. Plan your gathering, we'll handle the drinks. #QuedateEnCasa #EstanteriaExpress
• •Ready for your next get-together, [Customer Name]? Hi [Customer Name], we noticed you love a good whiskey. Why not try pairing it with our new selection of craft mixers? As a thank you for being a loyal customer, here’s free delivery on your next order. Let's make your next moment unforgettable. #Loyalty #WhiskyLover #EstanteriaTeCuida