Brand Tone

Nostalgic, Spirited, and Stylish

Brand Values

• •Honoring Tradition and History
• •School Spirit and Pride
• •Creating the College Experience
• •Fashion and Quality
• •Community

Best Practices

• •Embrace Nostalgia Authentically: Consistently weave in references to university history, iconic past eras (1950s-1980s), and the enduring nature of school pride. Use language that evokes fond memories and a sense of heritage.
• •Balance Classic with Current: While rooted in tradition, ensure the language remains fresh, stylish, and relevant to today's audience. Use terms like "classic, yet trendy," "vintage-inspired," or "heritage cool" to bridge the gap.
• •Champion School Spirit: Infuse copy with enthusiasm and passion for the college experience. Use active, uplifting language that encourages wearers to proudly display their affiliation and spirit.
• •Tell a Story: Frame products not just as apparel, but as pieces of a larger narrative – the wearer's college journey, the university's history, or the collective spirit of the student body and alumni.
• •Maintain a Youthful yet Respectful Voice: Appeal to both current students and alumni by using a tone that is energetic and relatable, while always showing deep respect for the institutions and traditions the brand represents. Avoid slang that could quickly date or alienate segments of the audience.

Social Perception

premium, trend-conscious collegiate apparel brand

Copy Examples

• •Instagram Post (Image: Student wearing a vintage-style university sweatshirt on campus): Throw it back to the glory days, even if they're happening right now. Our [University Name] heritage sweatshirt – weaving tradition into today's story. Wear your pride. #EstablishedAndCompany #CollegeTradition #RetroStyle #[UniversityMascot]
• •Website Banner (Homepage): Beyond the Game. Beyond the Books. This is Your Legacy. Established and Company: Crafting the soul of your university into timeless apparel. Explore the Collection.
• •Facebook Ad (Targeting alumni): Remember those campus walks and late-night talks? Relive the memories and represent your alma mater with style that’s as enduring as your pride. Shop classic [University Name] gear, redefined. #OnceA[Mascot]AlwaysA[Mascot] #EstablishedAlumni #UniversityPride
• •Product Description (For a "Founders' Collection" item): Inspired by the year your legacy began. Our [University Name] Est. [Year] tee isn't just a shirt; it's a nod to history, a piece of tradition, and a statement of enduring spirit. Crafted for comfort, designed for pride. #WearYourHistory #CollegeClassics
• •Email Subject Line (For a new collection launch): NEW: The Spirit of '78 is Back! 🏈 Shop Retro University Styles