Brand Tone

Authentic, Soulful, and Wanderlust-Driven.

Brand Values

• •Artisanal Craftsmanship
• •Authenticity
• •Timelessness & Versatility
• •Personal Identity

Best Practices

• •Lead with the Story: Every piece has a history, whether it's the origin of the stone or the inspiration behind the design. Start descriptions and posts with this narrative to create an emotional connection before mentioning the physical details.
• •Use Sensory and Evocative Language: Employ words that evoke feelings of travel, nature, and authenticity. Phrases like "sun-warmed," "ocean-tumbled," "whispers of gold," and "earthy texture" align with the brand's aesthetic.
• •Emphasize the 'Handmade' Aspect: Consistently use terms like "handmade," "artisanal," "hand-selected," and "small-batch" to reinforce the value of craftsmanship and differentiate from mass-produced competitors.
• •Speak from a Personal Perspective: Write in a warm, first-person (or close-third-person) voice that feels like it's coming directly from the designer. This builds on the brand's foundation as a personal passion project.
• •Focus on "Becoming Part of You": Frame the jewelry not as a product to be owned, but as a personal talisman to be worn and integrated into the owner's life and identity, echoing the founder's core philosophy.

Social Perception

Niche, Respected, and Aspirational.

Copy Examples

• •Introducing the 'Tierra' Collection. Inspired by the sun-drenched landscapes of southern Spain, each piece is a story whispered in gold and stone. Hand-shaped, hand-plated, and handmade with soul in our Barcelona studio. Find a treasure that feels like coming home. #Essyello #HandmadeJewellery #TravelInspired
• •More than just an accessory, this is a part of your story. Our Geo Beads Necklace features hand-selected mineral stones, each with its own unique energy, strung along a delicate 24k gold-plated chain. Simple enough for every day, yet special enough to hold your memories. Let it become a piece of your identity.
• •A forgotten treasure, remade for you.
• •Timeless jewelry, handmade in Barcelona. Find the piece that tells your story. Shop Essyello.
• •Soulful, travel-inspired jewelry, handmade with love in Barcelona. Each piece is a treasure with a story.