Brand Tone

Confident, aspirational, and community-focused. Direct, authentic, and assertive, avoiding jargon. Rebellious against mediocrity, passionate about perfection, and collaborative.

Brand Values

• •Quality and Innovation
• •Fair Pricing
• •Community and Support
• •Creativity and Self-Expression

Best Practices

• •Speak the Language of Enthusiasts
• •Lead with the "Why"
• •Champion the Community
• •Balance Aspiration with Accessibility
• •Maintain a Confident, Unapologetic Tone

Social Perception

Generally positive, viewed as a high-quality, cost-effective alternative to expensive brands. Praised for durability, paint-like finish, color choices, and customer service. Some technical discussions exist regarding film classification and minor shipping issues, but overall perception is strong.

Copy Examples

• •Stop Blending In. Your ride wasn't built for the background. Our new PET Super Gloss Metallic Magenta Purple is for the ones who lead the pack. Flawless, paint-like finish without the paint-shop price. Ready to make a statement? Tap to shop. #EssmoVinyl #BoringsGottaGo #CarWrap #VinylWrap
• •The Weekend Project That Transforms Your Week. Why choose Essmo? Because we believe quality shouldn't break the bank. Our PET-backed films are designed for a smooth, dream-like install, even for first-timers. No orange peel, no headaches. Just a flawless finish you can be proud of. Join the crew and see what you can create.
• •Detail is Everything. From the depth of the color to the mirror-like gloss, our wraps are engineered for perfection. Experience the Essmo difference—where premium materials and a passion for cars come together. Elevate your finish.
• •From stock to showstopper. 🤯 This is what happens when you decide boring's gotta go. Wrapped in our PET Super Gloss Metallic Shadow Blue. What color are you choosing? #EssmoWrap #CarTransformation #DIYCar #WrapLife #ColorShift
• •Built for Builders. You know the difference between a good finish and a great one. So do we. At Essmo, we're creators, just like you. That's why we engineered our films for impeccable results and backed them with the support of a team that gets it. No fluff, just premium materials for the perfect build. Let's build together.