Brand Tone

Whimsical, Community-Focused, and Heartfelt

Brand Values

• •Local Pride
• •Creativity and Joy
• •Authenticity and Hand-Crafted Quality
• •Family and Connection
• •Accessibility

Best Practices

• •Always Lead with "Local": Emphasize the connection to Dunedin, Florida, in your messaging. Use phrases like "From our Dunedin studio," "Inspired by the Florida coast," and "A local artist's touch" to reinforce the brand's core identity.
• •Use Storytelling: Share the "why" behind the art. Whether it's a memory that sparked a painting or the story of how the business started, personal narratives create a heartfelt connection that resonates with the brand's values.
• •Maintain a Joyful, Whimsical Tone: Use positive, light, and evocative language. Words like "charming," "whimsical," "delight," "joy," and "sunshine" align with the established tone. Avoid overly corporate or generic marketing speak.
• •Focus on "Gifting" and "Sharing": Position products as perfect gifts for loved ones or as a way to share the beauty of Florida. This aligns with the value of connection and makes the purchase feel more meaningful. Use phrases like "the perfect gift for..." and "share a piece of..."
• •Emphasize the "Handmade" Aspect: Remind customers that the products are crafted with care in a home studio. This highlights authenticity and quality, differentiating the brand from mass-produced competitors and justifying its value.

Social Perception

The public and customers perceive Essie Bergen Artwork as a charming and authentic local art business. They highlight the quality of the work and the excellent, personal customer service. She is seen as an integrated member of the Dunedin creative community, and a reliable source for unique, locally-inspired gifts that capture the spirit of the Florida coast.

Copy Examples

• •Ready for a Dunedin adventure? 🖍️✨ Our Dunedin Florida Coloring Book isn't just for coloring—it's a treasure map to the heart of our charming town! From Main Street to Honeymoon Island, rediscover your favorite spots and create new memories along the way. Perfect for a sunny beach day or a cozy night in. Handmade with love, right here in our home studio. #DunedinFL #EssieBergenArtwork #ColorOurTown #LocalArt #MadeInFlorida
• •Introducing 'Caladesi Calm' – a new watercolor print inspired by those quiet, perfect mornings on the coast. I wanted to capture the gentle whisper of the waves and the soft, golden light that makes our little piece of paradise so special. Bring the tranquility of the ocean into your home. Each print is a little piece of my heart, created to bring a smile to your face.
• •Hi [Name], From my little garage studio here in Dunedin, I'm sending a little sunshine your way! This month, I've been splashing new colors and drawing inspiration from the playful dolphins in the bay. It’s moments like these that I love sharing with you through my art. Click here to see the new coastal-inspired cards and prints—perfect for sharing a piece of Florida with someone you love.
• •Looking for the perfect Dunedin souvenir? Don't just take a photo—take home a piece of art! Essie Bergen Artwork creates whimsical, locally-inspired gifts that capture the unique spirit of our town. From our bestselling coloring book to beautiful watercolor prints, find a treasure that will always remind you of sunny Florida days. Shop online or book a private visit to our studio!
• •Local artist Essie Bergen finds her joy in painting the sunny, whimsical side of Florida life. Through her watercolor and acrylic creations, she shares her deep love for the Dunedin community, turning local landmarks and seaside memories into heartfelt art for all ages. Step into her world and leave with a smile.