Brand Tone

Educational & Informative, Empowering & Celebratory, Engaging & Intriguing, Artistic & Appreciative, Nostalgic & Reflective, Welcoming & Friendly

Brand Values

• •History & Storytelling
• •Femininity & Empowerment
• •Art & Culture
• •Authenticity & Uniqueness
• •Community & Support for Artisans
• •Education

Best Practices

• •Emphasize Storytelling: Always frame content around the stories the purses tell about women's lives, history, and societal changes, rather than just focusing on fashion trends.
• •Use Evocative and Thoughtful Language: Employ words that convey depth, reflection, artistry, and empowerment (e.g., "essence," "legacy," "journey," "empower," "celebrate," "discover," "artistry").
• •Maintain an Educational yet Accessible Voice: Provide historical context and insights in a way that is engaging and easy for a broad audience to understand and appreciate. Avoid overly academic or overly casual language.
• •Highlight Uniqueness and Authenticity: Consistently remind the audience of the museum's rare status and the store's commitment to unique, handcrafted, and ethically sourced items.
• •Connect to the "ESSE" Concept: Subtly weave in the meaning of "ESSE" (to be) by relating the exhibits and products to themes of identity, personal expression, and the enduring spirit of women.

Social Perception

Highly Regarded & Unique, Educational & Thought-Provoking, Delightful & Charming, Empowering for Women, A "Must-See" Attraction, Store is a Destination

Copy Examples

• •Headline: More Than a Museum. It's HERstory, Carried Through Time. Body: Discover the ESSE Purse Museum & Store, where every handbag tells a story of women's lives, their evolution, and their enduring essence. Explore a century of history, one fascinating purse at a time.
• •Headline: Unlock the Stories Within. Body: A purse is more than an accessory; it's a vessel of identity, a reflection of an era. Journey through the decades at ESSE Purse Museum and explore the intimate history of 20th-century women. What will you discover?
• •Headline: Celebrate the Art of the Purse. The Legacy of Women. Body: From the practical to the poetic, the ESSE Purse Museum showcases the artistry and significance of women's handbags. In our store, find unique, handcrafted treasures that continue this tradition of beauty and individuality.
• •Headline: ESSE: To Be. To Carry. To Become. Body: Our name means "to be." We invite you to explore what it meant to be a woman through the 20th century, as told by the bags she carried and the life she lived. An empowering journey awaits.
• •Headline: Find Your Essence. In History. In Style. Body: The ESSE Purse Museum & Store isn't just about what women carried, but who they were and who they became. Visit our captivating exhibits and browse our thoughtfully curated store for items that speak to your unique spirit.