Tono de Marca

savvy, confident, and aspirational. It positions itself as a smart choice for consumers who desire luxury experiences without the financial burden, using direct, benefit-driven, friendly, and approachable language.

Valores de Marca

• •Accessibility and Affordability
• •Quality
• •Customer-Centricity
• •Social Responsibility

Mejores Prácticas

• •Always emphasize the dual benefit of luxury scent and affordable price. Phrases like "smart luxury," "affordable indulgence," and "designer quality without the designer price" should be central to the messaging.
• •Avoid hesitant or overly complex vocabulary. Be bold in claims of quality and similarity, using statements like "Smells identical" and "Lasts for hours," as this reflects the brand's confidence.
• •Regularly feature customer testimonials in marketing materials. Phrases like "Let our customers speak for us" reinforce trust and validate the brand's promises.
• •Mention the 10% charity donation in footers, "About Us" pages, and occasional social media posts to reinforce the brand's ethical values and create a deeper connection with consumers.
• •Ensure that the aspirational yet savvy tone is reflected not just in words but also in imagery. Visuals should be clean, modern, and stylish, suggesting luxury, while the copy remains grounded in the message of smart affordability.

Percepción Social

Largely positive, with customers praising the brand for value for money, scent accuracy, and longevity. It is perceived as a trustworthy and legitimate provider of high-quality fragrance "dupes" or inspired alternatives.

Ejemplos de Copy

• •Luxury scents for life's adventures. Smell like a million dollars, without spending it. Our oils are inspired by your favorite designer brands, last all day, and leave room in your budget for the things that matter most. #EssentialOud #LuxuryForLess #ScentOfSuccess
• •Stop Overpaying for Fragrance. Your Favorite Scents for 70% Less.
• •THE FAIR ALTERNATIVE TO LUXURY FRAGRANCES. Experience Tom Ford, Creed, and Baccarat Rouge inspirations that last for hours. Shop now and discover your new signature scent.
• •Embodying power and success, our 'Viking' oil is inspired by the legendary Creed Aventus. With bold notes of pineapple, blackcurrant, and birch, this is a fragrance for the modern leader. Long-lasting, high-quality, and intelligently priced. Why pay for a label when you can pay for the scent?
• •Smell Amazing, Save Money. Tired of designer fragrance prices? Essential Oud offers perfumes that smell identical to the high-end brands you love, at a fraction of the cost. Plus, 10% of our profits go to charity. Click to find your scent!