Brand Tone

nurturing, trustworthy, and passionate

Brand Values

• •Family & Health-Centric
• •Purity of Ingredients
• •Handmade Quality & Care
• •Customer Satisfaction & Trust
• •Community & Giving Back

Best Practices

• •Always Lead with the "Why": Every piece of copy, from a social media post to a product description, should have a thread connecting back to the origin story: a mother's mission to create safe, natural products for her family.
• •Use "Nurturing" Language: Incorporate words like "gentle," "nourishing," "soothing," "care," and "love" to maintain the brand's core nurturing tone. Frame products as solutions that care for the customer's well-being.
• •Emphasize "Handmade" and "Natural": These are key differentiators. Consistently use phrases like "handmade with love," "crafted in small batches," "all-natural ingredients," and "free from..." to reinforce the brand's core values.
• •Be Transparent and Build Trust: Continue to openly share the brand's story and values. Mention the satisfaction guarantee in ad copy where appropriate to lower the barrier to purchase and show confidence in the products.
• •Maintain a Personal & Relatable Voice: Write as Tonya would speak. Use "I" when telling the brand story to maintain authenticity. The voice should be that of a knowledgeable, passionate, and caring founder, not a corporate marketing department. This makes the brand approachable and builds a stronger community.

Social Perception

The public perception of Essentially Naturals is highly positive, portraying it as a genuine and high-quality small business. Customers perceive the brand as being run by a real, relatable person, not a faceless corporation. The founder, Tonya, is seen as an amazing esthetician who is knowledgeable and helpful. Products are lauded for their effectiveness, especially for those with sensitive skin or specific needs like muscle soreness. The bath bombs and handmade soaps receive particular praise for their quality and therapeutic benefits. There is a strong appreciation for the natural and organic ingredients. Customers who are actively seeking to avoid chemicals view the brand as a trusted source. The social media presence, while modest in follower numbers, reinforces this perception of a hardworking, authentic small business.

Copy Examples

• •Instagram Post (Image of new Body Butter): Headline: Wrap Your Skin in Pure, Handmade Love. Body: Your skin deserves the best, not a list of chemicals you can't pronounce. Our new [Scent Name] Body Butter is whipped to perfection with organic shea butter and nourishing oils, inspired by the same recipes I created for my own family. Gentle, effective, and always made with love. Tap to shop and feel the difference. #HandmadeSkincare #EssentiallyNaturals #MothersTouch #ToxinFree
• •Facebook Ad (Carousel of Bath Bombs): Headline: Turn Your Bath into a Natural Sanctuary. Body: Stressed? Sore muscles? Or just need a moment of peace? Our handmade bath bombs are your escape. Made with natural ingredients and pure essential oils to soothe your body and mind. No harsh chemicals, ever. Swipe to see our customer favorites and find your perfect soak. P.S. We have a 100% happiness guarantee! Call to Action: Shop Now
• •Product Description (Tattoo Balm): Title: Ink'd Tattoo Butter - All Natural SPF. Body: Your art is forever. Protect it naturally. Our Ink'd Tattoo Butter is crafted to keep your tattoos vibrant and your skin healthy, without the petroleum or parabens. We blend nourishing butters with a natural SPF to shield your ink from the sun, keeping lines crisp and colors bright. Because your story deserves to be told in full color.
• •TikTok Video Script (Founder making soap): (Text on screen): Why did I start a skincare business? (Video): Quick shots of founder mixing ingredients, smiling. (Text on screen): Because my daughter's sensitive skin needed something pure. (Video): Shows finished bars of soap. (Text on screen): No toxins. No chemicals. Just love. ❤️ #SmallBusinessOwner #NaturalSoap #Mompreneur #SkincareJourney
• •Website Homepage Banner: Headline: From Our Family, To Yours. Sub-headline: Experience the peace of mind that comes with all-natural, handmade bath and body care. Created by a mom on a mission to be chemical-free.