Brand Tone

Personal & Relatable, Aspirational & Stylish, Passionate, Quality-Focused

Brand Values

• •Design & Aesthetics: Merging essential oils with style and design is a core principle.
• •Functionality & Organization: Providing practical yet beautiful solutions for storing essential oils.
• •Quality Craftsmanship: Implied through the description of materials and handmade nature (though noting potential "small imperfections" which adds an authentic touch).
• •Personal Connection/Love: The origin story suggests a value placed on thoughtful, personal gestures and passions.

Best Practices

• •Tell Your Origin Story: Consistently weave in the personal, passionate story behind the brand's creation. This fosters a relatable and authentic connection.
• •Emphasize "Style Meets Function": Always highlight both the aesthetic appeal (design, centerpiece, work of art) and the practical benefits (organization, display) of the products.
• •Use Evocative, Quality-Descriptive Language: Words like "sleek," "handcrafted," "premium materials," "stunning," and "elegant" reinforce the quality and design focus. Avoid overly technical jargon.
• •Speak to the Passion for Oils: Connect with the "oil love language" of the target audience by acknowledging their enthusiasm for essential oils and wellness.
• •Maintain a Warm and Slightly Aspirational Voice: The tone should feel welcoming and inspiring, suggesting that these products can elevate the user's home and their relationship with their essential oils.

Social Perception

Customers likely perceive the brand as a niche provider of high-end, design-focused accessories for essential oil enthusiasts. The emphasis on aesthetics suggests an appeal to consumers who value home décor and a curated lifestyle.

Copy Examples

• •Headline: Don't Just Store Your Oils, Showcase Them. Body: Your essential oils are more than just scents; they're a reflection of your wellness journey. Our Bray oil rack, born from a love for design and a passion for oils, transforms your collection into a stunning centerpiece. Crafted with style, built for your life.
• •Instagram Post: Image: A beautifully styled shot of "The Winston" shelf in a modern living room. Caption: Elevate your space and your senses. ✨ The Winston shelf isn't just storage; it's a statement. Marrying sleek design with the love of aromatherapy, because your oils deserve to be part of your home's unique story. How do you display your essential treasures? #EssentiallyCurated #OilLoveLanguage #DesignerStorage #AromatherapyAtHome
• •Product Description Snippet (for a new, smaller rack): Introducing 'The Mini Muse' - for the budding oil enthusiast or the minimalist designer. We believe even the most compact collections deserve a touch of elegance. Inspired by our own journey of blending passion with design, The Mini Muse keeps your favorite go-to oils beautifully organized and always within reach. Style, simplified.
• •Email Subject Line: From Our Home to Yours: Styling Your Sacred Scents Email Body Excerpt: We started ESSENTIALLY CURATED because we believe the things you love should be celebrated. For us, that meant taking a passion for essential oils and giving it a place of honor through thoughtful design. Discover how our racks can bring that same blend of beauty and heart to your favorite spaces.
• •Facebook Ad Copy: Headline: Tired of Cluttered Oils? Discover Designed Sanctuaries. Body: Your essential oil collection is a personal treasure. At ESSENTIALLY CURATED, we craft stylish, high-quality racks and shelves that transform your oils from clutter to curated art. Born from a love story of design and aromatherapy, find the perfect piece to honor your wellness essentials. Shop our collection now!