Brand Tone

Comforting, reassuring, practical, and value-oriented.

Brand Values

• •Comfort
• •Confidence
• •Inclusivity
• •Quality & Craftsmanship
• •Affordability/Value
• •Customer Satisfaction

Best Practices

• •Emphasize comfort and softness in product descriptions using sensory language (e.g., 'buttery soft').
• •Highlight the inclusive size range (A to H+ cup and over) to appeal to a diverse customer base.
• •Clearly communicate the value proposition by balancing style, comfort, and affordability.
• •Showcase customer testimonials and reviews that praise comfort, fit, and quality.
• •Maintain transparency regarding shipping and return policies to foster trust.

Social Perception

Essenther is perceived as a trustworthy, customer-focused brand offering comfortable, well-fitting, and high-quality undergarments and activewear at a good value.

Copy Examples

• •"Feel the Essenther difference."
• •"Shop now and discover your new favourite!"
• •"Experience the buttery soft comfort you deserve."
• •"Finally, a bra that fits and feels amazing all day long."
• •"Designed for your everyday comfort and confidence."