Brand Tone

Quality-focused, customer-centric, and reassuring.

Brand Values

• •Quality
• •Effectiveness
• •Customer Satisfaction
• •Innovation
• •Transparency

Best Practices

• •Focus on communicating product quality and effectiveness in skincare/haircare.
• •Highlight visible results and ingredient efficacy (e.g., Redensyl, Rosemary).
• •Emphasize a pleasant product experience (non-greasy feel, good scent).
• •Maintain consistent branding across all platforms, including Canadian sites.
• •Address customer service concerns proactively to build trust.

Social Perception

A provider of quality, effective skincare and haircare products with a focus on customer satisfaction.

Copy Examples

• •Experience the Essenther difference: premium ingredients for visible results.
• •At Essenther, your satisfaction is our priority. We're committed to quality.
• •Discover the science of beautiful hair with Essenther's advanced formula.
• •Essenther is dedicated to providing effective skincare solutions for you.
• •Transform your hair with Essenther and unlock your natural radiance.