Brand Tone

Confident Artistic Expression

Brand Values

• •Originality & Uniqueness: Creating distinct designs that stand out.
• •Art & Creativity: Viewing apparel as a canvas for artistic expression.
• •Self-Expression & Individuality: Empowering wearers to showcase their personality.
• •Purpose & Meaning: Believing in "art and purpose" beyond mere commerce.
• •Quality & Comfort: Emphasized in product materials and brand ethos.
• •Modernity & Simplicity: Reflected in their aesthetic and design choices.

Best Practices

• •Lead with "Why": Always connect back to the "art and purpose." Every piece of copy should subtly reinforce the brand's deeper mission beyond just selling clothes.
• •Use Strong, Active Verbs: Reflect confidence and directness. Words like "Define," "Declare," "Craft," "Express," "Explore."
• •Embrace Minimalism: Keep copy concise and impactful. Avoid fluff. Let the designs and the core message speak loudly. This aligns with the visual aesthetic.
• •Speak to Individuality: Frame messaging around the customer's self-expression and uniqueness. Use "you/your" to make it personal.
• •Maintain Visual-Verbal Consistency: Ensure the language used in copy always complements the artistic, modern, and clean visuals. The tone of the words should match the tone of the images. If the imagery is bold, the copy can be too. If it's subtly artistic, the copy can be more evocative.

Social Perception

Customers and followers likely perceive Essense as a stylish, contemporary streetwear brand that offers unique, art-driven apparel. It's seen as a brand for individuals who appreciate design, want to express themselves, and are looking for something beyond mass-produced fashion. The brand is perceived as having a clear vision and a strong aesthetic identity. There's an appreciation for the quality of the materials and the "premium" feel implied by the branding. It appeals to a demographic that values authenticity and a connection to brands that stand for something.

Copy Examples

• •Headline: Your Statement. Our Canvas. Body: Essense isn't just worn, it's declared. Discover designs that speak your truth. Shop the new collection.
• •Headline: Beyond Fabric. Beyond Trend. Body: We craft wearable art with purpose. Each piece is a new perspective. Find yours. Essense Company.
• •Headline: Define Your Essense. Body: Style that resonates. Designs that define. Don't just follow. Express. Explore Essense.
• •Headline: The Art of Being. The Essense of You. Body: Curated for the conscious individual. Worn by the unapologetically authentic. This is Essense.
• •Headline: Less Noise. More Essense. Body: In a world of fleeting trends, find your constant. Unique designs, premium comfort, pure expression. Shop now.