Brand Tone

practical, direct, and value-oriented. The language is straightforward, aiming to convince the customer of the product's value proposition: lower cost for a long-lasting, high-quality scent. The tone is also instructional, offering tips on how to apply and preserve perfume, which positions the brand as a helpful guide in the world of fragrances.

Brand Values

• •Accessibility
• •Quality
• •Longevity
• •Smart Consumption

Best Practices

• •Lead with Value: Always highlight the core benefit: affordable price for a high-quality, long-lasting product. Phrases like "luxury without the cost" or "smart scent savings" should be common.
• •Emphasize French Craftsmanship: Consistently mention that the perfumes are "Made in France" or "French-inspired" to build credibility and evoke a sense of quality and tradition.
• •Use Direct and Clear Language: Avoid overly poetic or abstract descriptions. The tone is practical, so the copy should be easy to understand, focusing on tangible benefits like longevity and savings.
• •Educate the Consumer: Continue incorporating helpful tips and advice on fragrance application and storage. This builds trust and positions the brand as a knowledgeable resource, not just a seller.
• •Focus on the Feeling and the Memory: While the tone is practical, the product is emotional. Use copy that connects the scents to creating "unforgettable moments," ensuring the customer sees the perfume as an experience, not just a product.

Social Perception

The primary perception is shaped entirely by the brand's own website. The intended perception is that of a smart, affordable alternative to high-end luxury perfumes. However, potential customers might perceive it with caution due to its newness and lack of transparency regarding ownership. Without customer testimonials or third-party validation, the brand's claims about quality and longevity remain unverified to the public.

Copy Examples

• •Experience luxury that lingers. The essence of French perfumery, designed for your budget. Discover scents that make every moment unforgettable.
• •Why just wear a fragrance when you can embody an entire garden? Our signature floral blend captures the timeless elegance of fresh blooms with a modern twist. A high-quality scent crafted in France, designed to last from your morning meeting to your evening out—without the luxury markup.
• •Tired of perfumes that fade? Ours is just getting started.
• •Essenciel Perfumes | French Quality, Fair Prices | Long-Lasting Scents. Shop Now.
• •Your signature scent shouldn't break the bank. We cut out the middlemen to bring you premium French perfumes directly. Smart, simple, and beautifully scented. #Essenciel #PerfumeLover #AffordableLuxury #MadeInFrance #ScentThatLasts