Tono de Marca

Aspirational yet accessible, confident and educational. It connects with luxury while emphasizing value and transparency, aiming to build trust through clear communication.

Valores de Marca

• •Quality and Efficacy
• •Accessibility and Value
• •Transparency and Trust
• •Inclusivity
• •Customer-Centricity

Mejores Prácticas

• •Always Pair Aspiration with Value: Never just say "luxury"; always follow it with why it's a smart choice (e.g., "Luxury without the price tag," "The scent you love, for 90% less"). This reinforces the core brand proposition.
• •Lead with the Inspiration: In ad copy and product descriptions, clearly state which fragrance the scent is "inspired by." This is the primary purchasing driver for the target audience and immediately provides context and manages expectations.
• •Use "Quality Markers" Consistently: Regularly repeat phrases like "High Concentration," "Clean Formulation," and "Long-Lasting" in captions, ads, and on the website. This repetition builds brand trust and reinforces the product's quality.
• •Leverage Customer Testimonials: Social proof is crucial. Regularly feature positive customer reviews in social media posts and ads. Use direct quotes that mention longevity and value for money, as these are the most powerful endorsements.
• •Maintain a Confident but Humble Tone: The brand is confident in its quality but should remain humble about its position as an "inspired by" brand. Avoid making direct claims of being "identical" and instead use language like "our impression of" or "inspired by," which is both honest and legally sound.

Percepción Social

Highly positive. Customers perceive the brand as a high-value, trustworthy, and effective alternative for popular luxury scents, consistently praising its longevity and affordability.

Ejemplos de Copy

• •Why choose between sophistication and smart spending? Our Eclipse Bleu, inspired by Bleu de Chanel, offers the timeless, woody-citrus charm you love, at a price that makes sense. Experience true luxury, without the markup. #EssenceVitae #LuxuryForLess #ScentOfSuccess
• •Don't you hate it when your fragrance fades by lunchtime? Our scents are made with a high concentration of imported oils for a long-lasting formula that stays with you all day. Feel confident from morning to night. Shop our best-sellers now and get 7% off your first order. #LastingImpression #HighConcentration #EssenceVitae
• •Smell amazing without the compromise. ✨ Our perfumes are vegan, cruelty-free, and made with clean formulations. Because luxury should feel good, inside and out. #CleanBeauty #VeganPerfume #EssenceVitae #NoHarmfulChemicals
• •What's your vibe today? Bold & Spicy or Sweet & Fruity? With scents for everyone, you can match your fragrance to your mood. Explore our full collection for men and women. #ScentsForEveryone #FindYourScent
• •Your Signature Scent Awaits. Inspired by the world's most iconic fragrances, crafted for you. Enjoy free shipping on all orders above Rs.3000. Shop Now.